How To Create A Good FAQ Page?

How To Create A Good FAQ Page?

It is always useful to have an FAQ page somewhere on your website. It offers visitors the opportunity to work things out independently, rather than immediately jumping to the decision to ask a member of staff for help directly.

There are lots of times when the issue will be so small that it is simply not worth having an adviser online to solve it, especially when the answer can be provided within a couple of sentences.

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If an FAQ section is created with care, it can serve as a powerful resource. It will not only help you demonstrate your knowledge, but will increase your online conversions, keep users happy, and it might even drive your site upwards on the Google results page.

Pinterest FAQ Page
Image source: Pinterest.com

Yet, just adding an FAQ section filled with confusing or unorganized instructions about your company website is not a useful endeavor.

In order to establish a FAQ page design that provides practical advice and increases your conversions, you will need to carefully consider its design.

We have picked up some web design tips and tricks along the way and we can show you how to make an engaging and appealing FAQ section. If you are ready to uncover the potential of the website FAQ page, keeping reading!

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Focus on Insights

FAQ Page

Image source: David Kovalev

We all know that content rules the roost these days. However, for best FAQ pages, the data that you are providing genuinely is the single most valuable asset.

You have to be sure that the information you offer is accurate, logical, and set out in an easy to understand manner.

Important Queries

Feedback Form

Image source: prakhar

The queries presented in the FAQ section design need to be closely connected to your website.

In fact, a lot of company websites tend to abuse the FAQ sections of their platforms and rather than offering valuable queries and solutions, they present queries which they are hoping users will want to ask.

This is the battle between FAQs and WAQs (Wish them to Ask Queries).

It is important to think about the goals of the user before you think about your own or the needs of the company. Otherwise, it will just read like every other page on the platform.

It is a good idea to try and offer an insight into issues or challenges which could possibly occur. The questions need to be paired with rational and logical solutions.

If you are struggling to think up valuable questions, use examples from customer emails and social media feedback. The most frequently asked questions are the ones which are going to receive the most attention.

Or, alternatively, you could ask customers and users outright for the questions which they feel are most pertinent to the company.

Arranging Lengthier: A FAQ Page

Lengthier FAQ
Image source: Farzad Ban

You should spend some time thinking about the best design for great FAQ pages.

It is important to remember that the longer the content, the harder you will have to work to keep users interested and provide them with the insights that they are looking for.

The basic category is a fine way to organize the lengthy content of FAQ section. The way in which you name and classify your categories is your choice alone, but it should be influenced by the kind of company that you are.

The objective of categories is to make it simpler for users to locate the data that they are searching for, so make sure that these are logically named and easy to understand.

Easily Accessible Information

Easily Accessible Information

Image source: Soňa Psotová

There is no point in creating an FAQ section and then putting it where users cannot locate it. Your FAQ section should be easily accessible, or there might not be any real value in creating one in the first place.

To create an FAQ page that is effective, visitors need to be able to spot it fast.

The two most popular spots for an FAQ link are within the main navigation or the website footer. This is because these components tend to be distinct from the other parts of the platform, sometimes distinguishable by color or by using a white space that singles them out.

The majority of users do assess the navigation menu and the website footer for valuable links like these. So we advise adding two links back to the FAQ section, placed in the header and footer.

Gather the Correct Queries

Correct Queries FAQ page

Image source: Andrei Blanda

The queries contained within an FAQ section must always be based on genuine feedback. You could pick an interval – two weeks, for instance – for which to analyze and classify all of the queries posed by visitors (via calls or messages).

If clear trends emerge, with the same issues coming up time and time again, you know which queries need answering the most urgently.

The best part about this strategy is that you will never run out of data with which to build and update your best FAQ page design. As long as you have visitors, you will have some degree of active feedback.

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Good FAQ Pages Increase Conversions

FAQ Pages Increase Conversions

Image source: Michael Henning

The use of a good FAQ page design section can genuinely boost the conversion rate of a website. This phrase refers to the number of visitors who interact with your website and then do the thing that you want them to do, which, in most cases, is to buy a product.

If you earn the trust and loyalty of a visitor, they become much more likely to make a purchase. To boost your conversion rate, and get a little FAQ page design inspiration, try to make it simple for users to perform important transactions quickly and effortlessly – if possible, from the FAQ section itself.

You should link every solution and the whole FAQ section back to your landing page, contact section, or to your online store.

In what concerns the style of the best FAQ page design, you need to remember that you do not want the FAQ section to be the final one that a prospective customer sees. You want to convince them to interact with additional pages and drive them to the point of sale as quickly as you can.

Add links in faq page

Image source: We are: Hyperion

The best FAQ page design can serve as a chance to advertise some more of your primary pages.

For example, create a query that is rationally directed back to these pages, by incorporating a link within the provided solution. These links boost traffic to the pages and provide support for SEO gains.

Divide and Triumph

Divider in faq page

Image source: Hemant Gupta

The most effective method of arranging FAQs is to categorize them into subject matters. This will make them easier to consume and understand. Brief and logical titles are good for making sure that users never get confused or bewildered.

Once again, try to keep things basic. You do not have to explain every single query about your brand. You can tidily classify queries, which is useful if you have a lot of queries. And assist users to access only the data that they need.

The key is to provide solutions quickly. Because users get frustrated if they face problems that take an age to fix and ruin their enjoyment of the website.

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Conclusion

The FAQ section has the potential to be one of the most effective features of a website.

Yet, without the right care and planning, it can quickly transform into a black hole of data. With lots of content, but no real insight.

It is important to take into account the objectives of the users. And to try to fulfill them quickly and easily. The best FAQ page design is one that really listens to the needs of its users.

Credit for featured image: Julien Renvoye

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