Are you finding it difficult to reap benefits out of your eCommerce website? All eCommerce websites need a full proof system to track visitors and their actions. Monitoring is useful to optimize the website and encourage visitors to buy.
What does HumCommerce do after thorough research into the e-commerce business based on the owners who struggle to find precise insights that will further their businesses?
Well, HumCommerce has figured out the perfect plan. What it provides is simple actionable insights into your eCommerce business. To put it simply, your eCommerce store certainly gets better attention with HumCommerce C-R-O Tool.
The key features of HumCommerce services in Heatmaps & Session Recordings.
HEATMAPS: You can set up Heatmaps and track the activities of your users. That is to see how customers interact with your website.
Here is a Heatmap of a website used as an example. You can see the most number of clicks are in color red and orange. There are other clicks with low volume in the color green or blue.
SESSION RECORDINGS: You also get to record visitor sessions using HumCommerce. This will allow you as the business owner to find out which part of your site makes the customers confused.
With Session recordings, you can capture and create a recording of your visitors’ journey on the site. This is called a visitor’s journey or user journey.
With HumCommerce, you can replay their session recording.
Watch any recording of any specific page visited in a session OR all pages visited by an individual user.
Most importantly, you can fast forward and see how hundreds of visitors sign up your form. You can also decrease the speed and see exact mouse clicks. There is an option to skip the time frame where visitors did not perform any action.
With HumCommerce you can find out how much time visitors take to submit the form.
You can break it down based on fields as well.
Which fields are used most often?
The fields which are most collected? &
What had to be refilled more frequently?
This means the users had to enter and re-enter those values so for those types you would probably need to rephrase the way it is explained.
What needs to be entered for that field or you might want to correct and fix the validation for that field. Non-Required fields are the ones that are most ignored. You might want to reconsider deleting them.
WEB ANALYTICS is another feature of HumCommerce
With HumCommerce, you can get insights on,
- Clicks
- Mouse Movements
- Scrolls
- Window Resizes
- Page Changes
- Form interactions
Another key advantage is you get to find out the answer to the most important question.
Are your users following the path you want them to?
You can set up a conversion funnel for your website using HumCommerce. It gives you a chance to see how many of your website visitors follow-through that particular path. Each goal will be measured against the number of visitors and actions taken. Which makes a complete picture of your sales funnel.
Whether you have an e-commerce website or a website with some useful content, there is a scope for conversion rate optimization.
I’m sure you have some kind of forum that your visitors can use to get in touch with you. It could be a contact form or a registration form or a simple feedback form. We can consider this a conversion.
Getting users to fill this form and complete it can be quite a challenge. Especially if you file but visitors are landing on your form page but not quite hitting the submit button. Simply they are not converting.
Identifying what the problem was is another nightmare.
How do you know what exactly your users are struggling with?
You can randomly keep tweaking your form and keep checking the results. But, that can be an
endless pursuit because several things can go wrong with your form or any other elements on your website.
So that’s where you can use HumCommerce.
Conversion Funnel tells you what is wrong with your website by giving you detailed statistics on each goal.
You can see how many visitors landed on your page and their interactions with the website.
For example:
how many submitted the form.
how many submitted it successfully and how many had to submit the form more than once.
If this is how you know there’s something that you need to tweak. You can check real-time data for your forms. Get details on every single form and check data for each field as well.
You can see the visitor log for any specific page URL. And you can see the details of all the visitors.
Using HumCommerce, eCommerce stores can segment the data based on,
- Type of browser used
- Operating system
- Referring Source
- Type of device
- Geographical location
- Behaviors
It allows you to see the details of every single visit that each user has ever done. It shows you visit number one, visit number two if they’re more than one, visit three and so on.
With HumCommerc, you can see every single action that the user has ever taken on your website. You can also check the average time that the users are spending on your form or a specific page. You can analyze the hesitation time too.
So you can record data with HumCommerce & optimize websites for higher conversion rates.
Check out: What Is An E-Commerce Website & How To Build One
Did you know, every eCommerce store loses some part of its revenue in abandoned carts??
An average cart abandonment rate was 77.13% in the year 2019.
That means 60-80% will leave without purchasing anything. This way, eCommerce stores lose a lot of revenue opportunities as a visitor attempts to buy a product and does not complete the order. On the other hand, you fail to identify which of the elements on a website are working against you.
Well, HumCommerce gives you Abandoned Cart information by monitoring your website.
This information can help you make more orders.
Taming the visitors has gone beyond human capabilities. Precise, explainable AI-backed answers hold the key to helping eCommerce integrate technology solutions like HumCommerce.
HumCommerce facilitates advanced web analytics to offer a radically different approach to overcome all eCommerce challenges.
With HumCommerce you can convert your visitors into buyers.
That is Awesome right?
This is done by simply analyzing human behavior on your site and making changes that can and will help you improve your eCommerce conversions.
Intrigued?? want to know more?
Dive deep right into your eCommerce stores with HumCommerce for FREE today
If you have any questions please drop us a note at [email protected] and we’ll be happy to walk you through a demo.
