An entrepreneur who wants to grow their business has to make branding a priority. Since the logo is one of the most important aspects of a brand, we will shed light on how to design a business logo in this blog.
Table of contents
Designing The Perfect Business Logo
Creating a professional business logo isn’t as complicated as it sounds. If you are willing to learn, you can create some of the best designs using graphic design resources. So, let’s check out how to make a good company logo. All you have to do is take these steps:
1. Get Inspired
Since you don’t have experience with graphic design, you need a lot of inspiration to get started. For instance, you can learn about the meaning behind some of the most famous logos in the world, including brands like BMW, Baskin Robbins, NBC, Cisco, etc.
Apart from the famous logos, there are many modern logos designed by creative designers across the globe that you can check out as well. You can easily find websites and blogs that share these designs for others to study.
Discover some cool logos and their hidden logo meanings.
2. Learn the Basics For Designing Business Logo
You don’t have to complete a comprehensive graphics or logo design course to create some of the best designs. However, it’s a good idea to learn the fundamentals to know what differentiates good designs from bad ones. The following are the basic principles of effective logo designs:
- Simplicity: Simple logos are more memorable than complicated ones. You can also easily print them on tiny objects (business cards) and significant objects (billboards) without distorting them.
- Uniqueness: Your logo must be unique. You don’t want it to resemble any of the popular designs out there, as that would defeat the whole purpose of creating the design in the first place. Besides, a good logo sets your business apart from the competition only when you put some thought into the design.
- Timelessness: When you create a logo, you don’t want it to be popular today but in the years and even decades to come. So, it’s important to remember that what’s trending today may completely lose its relevance tomorrow. That’s why it’s better to design a logo for your business that is likely to look as good even after ten years as they are today.
3. Define Your Brand Identity
Your company logo is particular to your brand. So, if you want it right, you must lay the foundation for your brand identity first. This will help you build a complete brand with its mission statements, vision, and values.
The following are some of the questions that you need to ask yourself if you want to create a brand identity:
- What problems does our business solve in the world?
- Why is our business better and different than other businesses in the industry?
- What are some of the words that can best describe our business?
Also read: Tips for Startups to Pick Professional Logo Service
4. Use the Right Colors and Fonts
Both colors and fonts play with human psychology in content and branding. For instance, the color red is used to represent anger, passion, and enthusiasm. Similarly, the color violet is used to represent royalty and elegance. So, you want to understand your brand’s emotions and personality characteristics and use appropriate colors. As for fonts, the following are some of the most popular options, along with their characteristics:
- Serif: Fonts under this category denote comfort, tradition, and authority.
- Sans Serif: Used to show stability, cleanliness, and objectivity. It is best used for web pages.
- Script: It has a lot of emotion, so it’s best used to show grace and affection. It’s also a creative typeface.
- Slab Serif: This can be best used to convey strength and boldness.
Also read: The Importance Of A Well-designed Business Logo
5. Pick the Right Design Tool
There are many ways to design a business logo. These are:
Freelance designers
On freelancer.com or upwork.com, you can find graphic designers and logo designers from across the globe. Most of them charge only a small fee compared to full-time graphic designers.
To use freelancer platforms, you can post your requirements along with a budget, and interested professionals can contact you with their bidding rates. You can compare their profiles based on factors like average ratings, portfolios, past experiences, etc., and select one who gets to design your logo.
DIY Logo Maker Tools
There are many online tools that allow you to design your logos without doing a lot of work. Some even use technologies like artificial intelligence and machine learning, which can understand your requirements like human designers.
Design Contests
If you want to have a large number of unique logos designed for you so that you can pick one, then you can also launch a logo design contest. Platforms like Designhill have massive networks of graphic designers who compete in logo design contests. You can choose from different packages to have a select number of designs shared with you. You can then select the winner, who wins a cash prize.
Also read: How To Create A Logo Design?
Conclusion: Business Logo Design Tips
Your approach towards designing a business logo could be different than others. However, it would help if you remembered that a logo is created once, and rebranding is expensive. So, take your time and create a design that follows the principles of powerful logos and can capture the essence of your brand. If you aren’t satisfied with your efforts, you are free to get professional help. Good luck!
Like this post? Check out more fantastic web design content here.
