A logo is what defines a company, or helps people identify a business with. In this article, we are listing out of the most popular and best business logos, and the meaning behind famous logos. If you look closely, you’ll realize that the logos have a hidden meaning, reference, or the name of the business incorporated subtly and artistically within the artwork. Whether logo designs are a hobby or you are looking for some ‘logo inspiration’ to create your own, check out these logos with hidden meanings and be amazed at the sheer creativity they depict.
Table of contents
Logo Designing Basics & Guidelines
Are you curious about the fundamentals and rules behind designing logos? Dive into our carefully curated selection of blogs, where you’ll find a wealth of information and inspiration to guide you through the exciting world of logo design.
Whether you’re just starting out or looking to refine your skills, these resources offer valuable insights and practical tips to help you create memorable and effective logos.
So why wait? Explore our list of recommended blogs today and unleash your creativity!
- Beginners Guide to Business Logo Design
- How To Create A Logo Design
- The Holy Grail Of Dos and Don’ts For Retro Logo Design
- The Importance Of Well-Designed Business Logo
Famous Logos With Hidden Meanings
FedEx Express
One of the coolest logos with hidden meanings. FedEx is a known name in the express courier industry, particularly for their lightning fast delivery and creative TV ads. If you look closely at the FedEx logo, you can see an arrow between the E and X, which symbolises speed, delivery, and accuracy.
Sony Vaio
If you’ve ever looked closely at the Vaio logo, it looks kind of like a small wave of the V and A, and then the I and O. Actually, the V and A have been designed to denote an analog signal, and the I and O are made to look like 1 and 0, the digital signal.
Also read: Tips for Startups to Pick Professional Logo Service
Everyone knows what Pinterest is about; well, almost. This popular social media network allows people to ‘pin’ their favourite reads, articles, images and the like onto their own ‘boards’. If you look at the P in the logo, it has been shaped like a pin with a pointed base.
Toblerone
Nothing looks quite as mouth watering as a giant Toblerone bar! This famous chocolate originated in Bern, Switzerland, which is also incidentally known as the ‘city of bears’. If you look closely at the mountain next to the logo, you can spot the white silhouette of a bear in it.
Also read: Why Does a Professional Logo Design Cost So Much?
Le Tour de France
This world famous cycling event has seen many a great athletes come and go. Lance Armstrong has been a name associated with Tour de France for a long time. Look at the word Tour; the O and the sun make two wheels of the bicycle with the shape of a cyclist in the middle.
Gillette
Gillette is a well-known shaving brand, particularly for their ultra sharp razors that give a smooth shave each time. If you look at this logo design, you can see the sharp lines on the G and I. That’s a sign of the ‘razor sharp’ razors Gillette makes.
LG
One of the best logos with hidden meanings. If you look closely at this famous company logo, you will realize that the L and G actually look like a half face with a nose and an eye. Or maybe a spin-off of the Pacman game!
Cisco
The name of the company comes from its place of founding – San Francisco. But the wavy lines atop the name have a cool meaning. The represent two things – an electromagnet and SF’s famous Golden Gate Bridge.
Also read: Most Common Mistakes in Designing Logos
Northwest Airlines
One look at Northwest Airline’s logo before it merged with Delta Airlines will give you a glimpse into the creativity and amazing play of symbols that were used. This cool logo has 3 things in it – the N, the arrow that symbolises a compass, and a W that’s formed when the N and the arrow are viewed together! This may be one of the best business logos in the world.
Coca-Cola
Ah, Coke! A world favourite for so many years, and has managed to keep a strong hold for generations! Check the logo out, particularly between the O and L, and you can see the Danish flag in it. Coca-Cola used this for marketing in Denmark. This is definitely one of the best logos with hidden meanings.
San Diego Zoo
This is one of the more obvious logos, but the creativity, shapes and colours make it a very cute one indeed! The Zoo in the logo has been designed to look like animal paws, which gives the logo an added effect.
The Guild of Food Writers
This is one of the best business logos to date; it’s creative, it’s cool, and it blends the exact objectives of the business into it. If you look closely at the pen nib, you’ll notice that the inside has been made into the shape of a spoon!
Hershey’s Kisses
One of the most famous chocolates from an even more famous chocolate brand in the world, Hershey’s Kisses are not a stranger to anybody. Looking at the logo, you probably won’t see the hidden meaning right away, subtle and small that it is. But look closely between the K and I, and you’ll see a small Hershey’s Kiss there.
Tostitos
Tortilla chip brand Tostitos sports a cool logo that’s vibrant, youthful, and memorable. The two T’s and I in the middle have been designed to look like two people around a table sharing salsa dip and tortillas. It symbolizes people bonding over a bag of Tostitos. This is surely one of the coolest logos with hidden meanings.
NBC
This well-known broadcasting channel sports a colourful logo in the shape of a peacock. The colours, the design, and the peacock are all symbolic of NBC’s pride in their work and what they do. Who knew!
Beats
Beats headphones are very popular and much coveted, along with being a favourite of the music stars today. The logo is inspiringly creative, because what looks like a ‘b’ in a circle is actually also a person wearing the headphones!
BMW
Did you know that one of the most iconic car manufacturers has a history in aviation!? And that the logo is designed along those lines too? Yup, the blue and white circle in the middle represents the sky and two moving propellers respectively!
Baskin Robbins
This world famous ice-cream maker shot to fame because of the 31 flavours of ice-cream that it sold when everyone was selling conventional flavours. Check out the logo, what do you see? The pink part of the B and R looks like ‘31’ for the 31 flavours. This is surely one of the most famous logos with hidden meanings.
Unilever
Unilever’s logo is hard to pinpoint towards a single meaning because of the mishmash of various small symbols that make up the U. In reality though, all the small images that are used in the logo depict the industries that Unilever is a part of!
Formula 1
The logo for Formula 1, or F1, is also one of the best business logos to take inspiration from owing to its creativity. The red lines to next to the F symbolize speed on display. And if you look closer, you’ll find the 1 right between the F and speed!
Continental
The logo of Continental tyres also sports a sneaky little creatively hidden meaning there. Look at the C and O and you will realize that they are drawn one inside the other to give the illusion of a wheel.
Pittsburgh Zoo
The logo of Pittsburgh zoo is quite creatively and cleverly made. The black tree has a lion and a gorilla staring at each other, with some fish at the bottom. This has all been done using the white space from the tree. Very artistic!
Shelter
This is a British charity that aims to end homelessness by putting up shelters for homeless people to live in. The H in the logo has been designed such that it looks like a house, which explains the organization’s work in a nutshell.
Also read: Famous Brands Logo Animation to Check Out
Discover more iconic logos with hidden meanings:
- Amazon Logo Meaning : History & Significance
- The Nike Logo: What Does The Swoosh Stand For
- Toyota Logo Meaning: History & Significance
- McDonald’s Logo Meaning: Symbol, History & Brand Review
- Behind the Adidas Logo: Symbolism of Three Stripes
- Top Logos with Hidden Meaning
Parting Thoughts – Hidden Messages In Logos
These were some of the coolest logos for businesses, with their creativity striking the right cord in people. If you are looking for some logo inspiration, take some ideas from these hidden meanings in famous logos and see how you can create one that’s perfect for your business! We hope you enjoyed these logos with hidden meanings.
Like this post? Check out more amazing web design content here.
