You probably wonder how a leading fashion brand like Versace got its logo. And what the Versace logo meaning even is. Versace started in the 90s and now has become one of the leading fashion brands. From clothes to perfumes, you can get everything you need to become the perfect version of yourself.
It is an Italian luxury brand, and the most important and interesting part of the logo is that the logo of the brand is the head of the Greek mythology creature Medusa. It’s fascinating to use Medusa’s head as the logo, as most of us know that after Medusa turned into a head full of snakes, she became a cold-hearted monster.
So let’s dive into the spellbinding meaning of Versace logo.
Table of contents
Medusa Head: Versace Logo History
The logo of Versace is quite extraordinary, the head of Medusa. And if you don’t know who Medusa is, She was a Gorgon, a creature that has snakes for hair and if you look at it, you turn into stone. The Versace logo has an interesting meaning, in Greek mythology, Medusa was a true beauty, transformation, and power. But she got cursed by the Goddess, Athena because Medusa was seduced by Poseidon in a temple to Minerva (Athena). Thus Medusa became cursed with snakes as hair, so whoever would look at her would turn to stone.
Gianna Versace, the founder of Versace, was a great lover of mythology and Italian art. When he was a child, he came to know about the story of Medusa while exploring the ruins of an ancient Roman villa in his hometown of Reggio Calabria. The villa’s art caught his eye with the painting of Medusa, and later on, this concept became the basis of the Versace design logo.
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The Evolution Of the Versace Logo
1980-1990
Gianna Versace created the first logo in 1980, in those days he didn’t just bring innovative fashion designs but he also introduced a distinct branding vision. The first Versace logo design wasn’t very complex but a simple custom narrowed sans-serif typeface, and “Gianna Versace” placed closely together. If you’re a graphic designer who loves typography, you might spot how much this typeface looks like the Sophi Sophi Regular font.
1990-1997
Starting of 1990, the fashion industry changed aesthetics and brands redefined their identities. Gianna Versace also took part in changing the logo into a better design. In 1990, Gianna Versace got a bolder and smoother transcription. It used capitalized letters in a bold and smooth sans-serif font, more like Radiant Bold RR Bold font. The Versace logo design slightly narrowed the letters to give them a clean and solid appearance.
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1993-1997
The first iconic logo of Medusa head was introduced in 1993, and since then it never left the company. Its first appearance, drawing from Greek mythology, is a black-and-white picture outlined of this fascinating creature, Medusa with a wide rounded frame. The official color palette mainly consisted of black and white. However, the logo could also appear in gold and black, with or without the logotype. The logo designers frequently used the font from 1993 in their designs.
1997-2008
In 1997, a tragedy occurred when Andrew Phillip Cunanan, a serial killer, murdered Gianna Versace. After 1997, there was a big change and the brand’s name changed from “Gianni Versace” to just “Versace.” This switch wasn’t just symbolic but it also affected how the brand looked. The famous Medusa emblem got a makeover. The Versace logo design was redrawn, and the wordmark, now in all capital letters, curved underneath it.
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2008- Present
In 2008, the logo underwent another redesign. The Medusa emblem stayed as a strong symbol of the brand’s charm and mystery, there were big changes to the wordmark. The word “VERSACE” got larger and placed under the emblem horizontally, making it stand out more. This version of the Versace logo design made sure that both the Medusa and the Versace names equally notice by people. Today, the fashion label has two logo options. One is fancy with lots of accents and details, while the other is simpler, showing the Medusa head with just a few touches and lines.
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Medusa In Greek Mythology
In ancient Greek mythology, Medusa was once a beautiful woman with long hair, a maiden of unmatched beauty, with cascading locks of hair that even the sun’s golden rays couldn’t match. However, her striking attraction drew the unwanted attention of Poseidon, the tempestuous god of the sea, which made Athena very angry.
In an instant, Medusa’s appealing locks twisted and transformed into a nest of venomous snakes, and this made her gaze turned into a weapon to kill, capable of turning anyone who dared to look at her eyes into stone.
Heroes like Perseus armed with cunning and a mirrored shield sent to kill her, and he succeeded by using the mirrored shield to avoid her gaze and then beheading her. Even though Medusa was dead, her head didn’t lose its power to turn people to stone. Perseus used this power to save Andromeda and later gave the head to Athena, who placed it on her shield as a symbol of protection.
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Medusa’s Relation to Versace’s Design Philosophy
The Versace logo design philosophy reflects Medusa’s head which embraces beauty, boldness, and seduction. Medusa’s head represents these features, consistently reminding us of the brand’s dedication to pushing fashion boundaries and traditional standards.
Over the years, you can see Versace’s logo has been Medusa’s head on every product. One of the most recognizable versions is the metal-plated emblem commonly seen on bags, belts, and other accessories.
What Makes the Versace Logo Iconic?
The Versace logo is a remarkable work of art. It’s well-balanced, eye-catching, and gets the job done. It’s one of the strongest visual symbols worldwide. The relation between the Versace logo design and the Greek mythology creature makes the logo stand out from any other fashion brand logo.
The story behind the logo, makes it an interesting piece of art as well. How Gianna Versace was inspired by the art of Medusa which made him a life-changing design for his brand.
Conclusion
The Versace logo meaning the brand’s history, innovation, and dedication to luxury and style. Inspired by the Greek mythology creature, Medusa, it embodies qualities of allure, power, and sophistication. From its ancient origins to its modern evolution, the logo remains a symbol of Versace’s enduring legacy in the fashion world.
As we explore the changing world of design, symbols like the Versace emblem inspire us and show us the enduring power of well-made visuals. Let’s keep learning from these iconic pieces, using them to improve our own work and recognizing the magic of design to change things for the better.
