It is a known fact that the human mind is attracted to, and pays attention towards, something that is catchy, unique, and mentally/visually appealing. Most, or perhaps all, big companies in the world can be identified with their unique logo and effective marketing practices. Design plays a crucial role in any business because it aims to create a unique identity to differentiate from the competition.
The Big Data Revolution
Did you know that there are over a billion pieces of content and 2 million videos created every day? Now that’s a lot of content! Knowing this, ask yourself whether you would rather watch a video or read a 500-word article? You’d, of course, prefer a video.
Now suppose there wasn’t scope to create a video. Would you then rather read an article that was summed up with graphics and to-the-point content, or the aforesaid 500-word article? The former, right? A piece of content that packs in all the required information with little words and catchy graphics is called an infographic. And believe it or not, it is an extremely important tool in your marketing efforts. In this article, we are going to look at why you should use infographics.
Compelling and Appealing Visual Content
When you think of infographics, think Pinterest. This website has become immensely popular because of visually-strong content that it caters to. For instance, if you want a list of abs exercises, or want to learn how to make a 2-ingredient pizza dough, you’ll find plenty of infographics on Pinterest. There is usually a picture accompanied by some explanatory content and that’s it.
Infographics are quick to read and very easy to grasp. Your target audience can pick up all the necessary information in a few short minutes. It is estimated that more than 35% of marketers spent at least 30% of their marketing budget on visual marketing in 2017, and infographics were a part of that. And from 2010 to 2012, the rate at which infographics were searched increased by a whopping 800%? Now those are some seriously compelling stats!
Easy to Reuse
One of the best aspects of infographics is that they can be repurposed and used on various digital marketing platforms and even non-digital marketing platforms for effective business promotion. You can also reuse old infographics to upload on your social media accounts or for future campaigns that are relevant to it.
Better Brand Awareness
Infographics are more ‘show’ and less ‘tell’, which greatly works in your favor when trying to capture an audience’s attention and make it memorable. It is known that if done properly, infographics can increase your website traffic by nearly 12%. When we say ‘done properly’, we mean including all the relevant company information like name, logo, contact, email, website, and whatever else can be used to make the infographic identifiable with your business.
Increasing Content Visibility
It is known that when a piece of content contains a picture, or pictures and videos, it’s readability and visibility exponentially increases. Hence, if you upload a blog or press release that has graphics or videos/photos or both, it can boost views of more than 90% depending on their interactiveness.
As mentioned before, anyone will take a picture or video over a 500-word report. With media becoming ‘on the go’, people today have very little time and patience to go through an entire article. Instead, they prefer visual cues that will help them understand the message faster and more easily. Hence, infographics play an important role in helping your content go more viral, faster.
Helps Search Engine Optimization
An infographic is linked to your website. When people view it and click on it, they are taken to your website. This helps to increase your search engine ranking. When your website is visited frequently and your marketing collateral is generating views and clicks, your overall ranking improves.
This helps your website turn up at the top of search engine results. Infographics have the power to quickly generate more views and impressions. Hence, it is a great addition to your digital marketing efforts.
Increasing the Audience Base
It comes as no surprise that a well-made infographic will definitely have a positive impact on the number of subscribers and followers that you have. If people enjoy reading your infographics, they are going to subscribe to your channels or follow you on social networks.
Universal Marketing Tool
What makes infographics a powerful medium for promoting your business is that it is a universal marketing tool. It can be used in content marketing, email marketing, search engine optimization, non-virtual marketing, and is just as effective everywhere.
If you have one catchy infographic, it can be posted across all your marketing channels. People find it easier to identify with an infographic instead of reading lines and lines of content. When there are visual cues to complement the content, the message gets through more effectively.
Can Be a Measure of Success
An infographic can be tracked easily to see how many times it was viewed, shared or liked, and even how long a visitor spent reading it. It is a fair measure of the success of a particular campaign or marketing message.
You can also add a tracking code to the infographic by embedding it into the content. This makes it simple for analytics to track its success and vital statistics.
So why is an info-graphic useful for business promotion?
In a nutshell, an infographic is a quick and effective marketing strategy. People prefer referring to images, videos, graphs, charts, etc. to grasp information about a topic quickly. Infographics are also more interactive and catchy. Plus, there is a lot of scope to be creative in a concise format.
All in all, the power of infographics is huge. It has immense potential as a marketing tool. Hence, you should put infographics at the top of the list for your business marketing and promotional activities.
