Being a part of the millennial generation, you must have heard of the bragging regarding the advantages that the internet provides to businessmen. Chances are if you are also an entrepreneur, the way the current generation prefers calling businessmen, your brand would be present online as well.
There is no denying the fact that having a website, to list products and services, aids you in procuring an amazing amount of benefit, be it in terms of revenue or branding. And, if you have a website, then you must be having an inclination to rank higher in the search engine, isn’t it? That is when Search Engine Optimization (SEO) comes into play.
While most people perceive that they have mastered the art of SEO, just by being able to search a few keywords and optimize web pages; however, the truth is, that a sudden change in Google’s algorithm leaves every marketer muddled. And, this is the process that repeats itself every few months, thanks to changes made by Google.
When mastering the art of SEO becomes arduous, SEO tools come into the limelight. In the present situation, where there are billions of websites competing to rank higher, it becomes a bit difficult to draw traffic without using these tools.
However, considering the number of SEO tools available on the internet, both free and paid, choosing the perfect one turns out to be taxing sometimes. So, here is the list of top 10 SEO tools that you can find useful.
Ahrefs
On the top of our list is Ahrefs. Being one of the most recommended tools, it takes the second position, after Google, when it is among the biggest website crawlers. It has a Site Audit feature, which brings those parts of your website into the limelight that needs enhancement or improvement to rank higher.
If you are just starting out, you can even conduct a competitor analysis through this tool, to check out which backlinks your competitors are using to rank higher. Not just that, but you can even use Ahrefs to find relatable content as per your niche, making it a key asset of your digital marketing strategy.
Furthermore, this tool also helps you in searching keyword volume, position history, difficulty level, related keyword ideas, and SERP overview. Batch Analysis and Domain Comparison are also possible with Ahrefs.
SEMRush
Another one on the list is SEMRus. In the SEO society, this one seems to have more fan-following. With the help of this tool, it is easier to gauge your rankings and the changes that occurred to them, along with new opportunities for ranking.
Out of all the features, one that gains utmost attention is the Domain vs Domain feature. It helps you compare your website with that of your competitors seamlessly. Along with that, you can even compare a set of keywords and can get analytics reports to understand competitors, search data, and traffic better.
With the help of an On-page SEO Checker, you can track your ranking and can attain recommendations on how you can improve the performance of your website. If you are looking to use the paid version try out a SEMrush coupon for a good deal.Â
KWFinder
When it comes to SEO, undoubtedly, keywords hold utmost attention and importance. And, with the help of this tool, you can fulfill your exact requirements. KWFinder helps you in finding long-tail keywords with a low competition level.
This tool is used by the experts when it comes to running an analysis report, finding the best keywords, and checking backlinks along with the search engine results page. With the help of the Rank Tracker tool, you can have a look at your ranking while keeping track of your key metric improvements.
Moreover, KWFinder also provides you with innumerable keyword ideas that can help your website rank higher. Also, you can even check how your competitors are ranking for particular keywords.
Moz
Moz is one such tool, if chosen, will never let you regret your decision. Despite the frequent changes to Google’s algorithm, this one software always remains up-to-date. Not just that, but if you are stuck somewhere, you can always rely upon its chat portal to get perceptive answers to your questions.
Right from website crawl to keyword recommendations, Moz can help you in every aspect. Not just it can provide you with website insights but can even help you improve it. This tool even has a MozBar toolbar that you can download for free and can use to check out the website’s metrics.
The tool is also acknowledged for conducting an annual conference, known as MozCon, which helps the newcomers understand the in-depth concept of SEO without any hassles.
SEOQuake
Another recommended SEO tool is SEOQuake. This one is a Chrome extension and is competent enough to perform an adequate SEO check-up. Right from On-Page audits, determining pages’ performance, checking external and internal links, to comparing your website with your competitors’, this power-pack tool is useful in several ways.
Furthermore, the tool also provides keyword analysis that helps you find keyword density. It also has a dashboard with all the primary aspects of SEO. Other than that, with its export feature, you can download and send important data to the primary people of your company.
If you are looking out for more, then you must know that this extension also provides metrics and data from Google index, SEMRush rank, Alexa rank, Domain age, and much more.
Google Search Console
Also known as Google Webmaster Tool, this one has a sort of access to Google’s backend. After all, will there be any other good option than asking Google itself how it feels about your website? Probably not! For those who are novices in the SEO domain, this friendly tool can help you understand the Google search fundamentals.
This tool helps you index your website, locate crawl errors, generate markup schema, request for re-indexing web pages, uploading sitemaps as well as URL parameters to assist Google to understand the structure of your website.
And then, there are PageSpeed Insights that help you measure mobile and desktop versions of your website. Also, you can even have a look at what people are searching at your website, impressions, and clicks that you are getting, as well as CTR for the keyword you are using.
Majestic
As per the experts, Majestic is another one of the best SEO tools that you can use. With the help of the Majestic Million and other amazing features, you can easily find out the ranking of million websites. And then, there is the Site Explorer feature that helps you have an overview of your website and check out the backlink number that you are using.
Not just that, but also acting as an SEO keyword tool, this one helps you find the best of keywords that can easily help you rank higher. Apart from that, its tracking and site comparison features can help you have the best of experiences with SEO.
There are pricing plans that come at the level of silver, gold, and platinum. You can check out these plans and buy the one that would suit your requirements easily.
Screaming Frog
Screaming Frog is one such SEO tool that can analyze your entire website quite quickly just to perform audits on the site. One thing that makes this tool stand out from the rest of them is the speed. The quickness that Screaming Frog takes to give you the insight is far better than other tools.
When it comes to its amazing features, this tool helps you find out the plagiarized content and errors that you can fix. Not just that, but it also navigates you through poor redirections and areas where you can improve your link-building task.
Ranked the best by SEO experts, the SEO Spider tool from Screaming Frog is something every search marketer would like to make use of. The tool even examines the URLs to find issues that may prevent your SEO practice. By crawling through your entire website, this tool helps in creating a list of internal pages. And then, it even tracks outbound & inbound links on every page, crawl level, title & description length, as well as the HTTP status codes.
Keys4Up
For a beginner, there would be always some or the other scary part when it comes to SEO. Most of people are scared of keyword research. If you are also one of them, then this Keys4Up will help you get a hold of things. This tool brings simplicity to the keyword research process.
Easy to use and filled with several amazing features, this tool does all the work for you. All you would have to do is select a primary keyword and search for it. You can then find all the relevant keywords and focus on the important ones to find the result.
You can even save keywords and export the spreadsheet to your computer. This way, you will always have something to be backed by even in the later stage.
SEO SiteCheckup
Last but not the least, SEO SiteCheckup helps you by bringing precise information on issues that are hindering your SEO, including security, mobile usability, and speed of your website. Just by entering the URL, you can have a detailed look at how your website is performing.
Although you can check one website every day without signing up, however, if you want to check more than one, then you would have to create an account. Also, the free version lets you check only five websites in a day. If you want something more than that, then you would have to purchase a plan.
The website offers you a free trial for 14 days so that you can check out how it works. After that, you can make your decision.
Mastering the art of SEO takes a lot of time. However, just by beginning now can you see where it is going to lead you, right? So, these were the top ten SEO tools that you can use. Go on and explore them. Find the best one for your business niche and rank the highest.
