Designing an attractive Amazon store for your brand is crucial in today’s booming eCommerce world. While you may think that it does not matter, it is quite important to have a decent-looking storefront optimized for all devices. Here, we list all the guidelines you need to follow for your Amazon storefront banner size(Amazon hero image guidelines).
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Amazon Store Hero Image & Logo Dimensions
The Amazon hero image or storefront banner is the top banner that is displayed when someone opens your store. Here’s an example:
As you can see above, for the brand Kitchen Smart, the top section is considered the header section, which consists of the following:
- Hero Image
- Brand Logo
- Navigation Bar
To learn more about the Amazon company, check out the evolution of Amazon.
Amazon Store Banner Size:
| Element | Min. Image Size | Max File Size |
|---|---|---|
| Hero Image(Amazon Storefront Banner) | 3,000 × 600 px | 5MB |
| Logo | 400 × 400 px | 5 MB |
Safe Zones For Good Device Responsiveness
For good user experience on all devices like mobile, tablets & desktops, Amazon has made the following recommendations:
- For optimal display across all devices, it’s essential to maintain a safe zone within your hero image.
- This designated area, situated at the center of your image, remains consistently visible regardless of screen size or resolution.
- Up to 30% of the hero image will be cropped, including 15% from both the left and right sides.
- Check the below image for more clarification.
Tips To Design A Good Hero Image
- Follow the above hero image/amazon storefront banner size guidelines for the best user experience.
- Don’t use copyrighted images/content that you don’t own.
- Use online editing software/graphic design websites like Canva that offer attractive Amazon banner templates you can customize.
- Test your hero image on different devices to ensure everything looks sharp, clear, and responsive.
- Use image formats JPG, PNG, or TIFF.
- Keep the image file size as low as possible, but make sure the image is clear and the text is readable, if any. This ensures a faster page loading speed, improving the user experience.
- Make sure your hero image’s color and vibe match your brand. These minute design details can really help your store look attractive.
- Take inspiration from the Amazon shopping logo and Amazon brand colors and themes and see how it all blends.
- Before you start designing your store, look at some examples of Amazon storefront design for inspiration.
- If you don’t have an existing Logo, you can check out this fantastic bundle of premium logos.
Content Restrictions:
- Avoid offensive or inappropriate content: Stick to Amazon’s strict guidelines by refraining from using any text, images, or branding elements that could offend or violate policies.
- Respect intellectual property: Ensure you have proper authorization before using any copyrighted or trademarked material, including logos, slogans, and images, in your Amazon Storefront Banner.
- Follow Amazon’s content policies: Your banner must comply with Amazon’s overall content policies to avoid violations. Be sure it aligns with these guidelines to prevent any issues.
- Utilize the Amazon Storefront Banner as a versatile tool: Effectively showcase your brand’s identity. Incorporate text, images, and branding elements creatively while adhering to Amazon’s content restrictions. This approach will help attract potential customers and make your storefront stand out.
Conclusion – Amazon Store Front Banner Size
Creating cover image for Amazon storefront isn’t just about slapping on some images and calling it a day; it’s about creating a digital masterpiece that draws people in and keeps them clicking.
Stick to Amazon’s image guidelines and let your brand shine through. With a little creativity and attention to detail, your Amazon Storefront banner will attract customers and boost sales.
Like this post? Check out more fantastic web design inspiration here.
