Want to learn how to create an Amazon storefront from scratch? Well, look no further, because we’ve got you covered!
Building your own storefront on Amazon can seem like a daunting task, but fear not. With our easy-to-follow steps, you’ll be well on your way to setting up shop in no time.
This ultimate guide will walk you through the process, making it simple and straightforward.
So, let’s dive in and learn how to create an Amazon storefront together!
Table of contents
What Are Amazon Storefronts?
Amazon storefronts are like creative virtual shops where sellers can display and sell their products on Amazon’s website. It’s kind of like having your own store inside a big shopping mall, but online!
Sellers can create storefronts on Amazon and customize their storefronts with their unique brand logo, images, and product descriptions to make them look professional.
Customers can visit these storefronts to see all the products the seller offers in one place, making it easier to shop for the things they want.
So, in simple words, Amazon storefronts are special spaces where sellers can showcase and sell their stuff on Amazon’s website.
How To Create An Amazon Storefront
Step 1 : Set Up A Brand Registry
To start, make sure your brand is registered on Amazon. If it’s not, apply for the Amazon Brand Registry program.
This program helps protect your brand on Amazon and boosts customer loyalty.
Step 2 : Log In To Seller Central Account
After registering your brand, sign in to your Seller Central account.
Then, go to the “Stores” section. You’ll find a list of eligible brands for setting up an Amazon storefront. Select your brand from the list and click on “Create a Store.”
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Step 3 : Create Your Store
Once you’re on the Store Builder tool page, Amazon will help you with your Amazon storefront setup. Begin by typing in your brand’s name, avoiding extra phrases like “shop now.”
Also, upload your brand logo, making sure it’s the recommended size of 400×400 pixels according to Amazon’s guidelines.
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Step 4 : Add Pages To Your Storefront
You’ll find this in the top-left corner of the Page Manager. Your storefront can have several pages, each for different kinds of products. For instance, if you’re selling clothes, you can make pages for various genders, age groups, or seasons. You can also make attractive pages to showcase your bestsellers or top-rated items.
The Page Manager displays the structure of the pages you add. You can move pages by dragging them to rearrange them, and you can also place pages beneath other pages.
To edit a page you’ve made, click on it in the Page Manager.
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Step 5 : Add Sections To Your Pages
It’s located in the top-right corner of the Amazon store builder under “Tile Manager”. Each page can have a maximum of 20 sections for various products or contents.
You can label each section and then add eye-catching background video tiles, along with 1 product grid tile, 1 gallery tile (for multiple captivating photos of the same item(s)), 1 featured deals tile, and 1 recommended products tile.
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Step 6 : Preview Your Storefront
Click the “Preview” tab to switch between desktop and mobile views. It’s crucial to ensure your store looks great on both computers and mobile devices.
Just click this tab at the top while designing your store to see how it appears to mobile users.
While previewing, double-check for any spelling or punctuation mistakes in your storefront. Errors can slow down the publishing process, as Amazon needs to approve all changes during moderation.
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Step 7 : Submit For Publishing
When you’re done editing, click “Submit to publish.” You’ll find it at the top-right corner of the page.
Submitting sends your store for review, which might take a few days. Once approved, your storefront will be live. While waiting, keep an eye on the status bar at the top of the store builder tool to see if Amazon requires any adjustments.
They’ll also email you if your store doesn’t pass moderation.
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Final Thoughts On Setting Up An Amazon Storefront
In this guide, we’ve covered the simple steps on how to create an Amazon storefront. By following these easy-to-follow instructions, you can create storefront on Amazon and start selling your products on one of the world’s largest online marketplaces.
With patience and dedication, you can navigate through the process smoothly and efficiently. Remember to stay organized, pay attention to detail, and don’t hesitate to seek assistance if needed.
Creating an Amazon storefront is an exciting opportunity to showcase your products to millions of potential customers.
So, why wait? Start building an Amazon storefront today and take your business to new heights!
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