Designing an attractive Amazon store for your brand is crucial in today’s booming eCommerce world. While you may think that it does not matter, it is quite important to have a decent looking storefront, optimized for all devices. Here we list all the guidelines you need to follow for your Amazon storefront banner size(amazon hero image guidelines).
Amazon Store Hero Image & Logo Dimensions
The Amazon hero image or storefront banner is the top banner that is displayed when someone opens your store. Here’s an example:
As you can see above, for the brand Kitchen Smart, the top section is considered the header section which consists of:
- Hero Image
- Brand Logo
- Navigation Bar
Amazon Storefront Banner Size:
| Element | Min. Image Size | Max File Size |
|---|---|---|
| Hero Image(Amazon Storefront Banner) | 3,000 × 600 px | 5MB |
| Logo | 400 × 400 px | 5 MB |
Safe Zones For Good Device Responsiveness
For good user experience on all devices like mobile, tablets & desktop, Amazon has made the following recommendations:
- For optimal display across all devices, it’s essential to maintain a safe zone within your hero image.
- This designated area, situated at the center of your image, remains consistently visible regardless of screen size or resolution.
- Up to 30% of the hero image will be cropped, which includes 15% from both left and right side.
- Check the below image for more clarification.
Tips To Design A Good Hero Image
- Follow the above hero image/amazon storefront banner size guidelines for best user experience.
- Don’t use copyrighted images/content that you don’t own.
- Use online editing software/graphic design websites like Canva that offers attractive Amazon banner templates you can customize.
- Test your hero image out on different devices to make sure everything looks sharp and clear and is responsive.
- Use image formats JPG, PNG or TIFF
- Keep the image file size as low as possible but make sure the image is clear and the text is readable, if any. This ensures a faster page loading speed which will help user experience.
- Make sure your hero image’s color and vibe matches your brand. This kind of minute design details can really help your store look attractive.
- Take inspiration from the Amazon shopping logo and Amazon brand colors and themes and see how it all blends together
- Before you start with designing your store have a look at some Amazon storefront design examples for inspiration.
- If you don’t have an existing Logo, you can check out this amazing bundle of premium logos.
Content Restrictions:
- Avoid offensive or inappropriate content: Stick to Amazon’s strict guidelines by refraining from using any text, images, or branding elements that could offend or violate policies.
- Respect intellectual property: Ensure you have proper authorization before using any copyrighted or trademarked material, including logos, slogans, and images, in your Amazon Storefront Banner.
- Follow Amazon’s content policies: Your banner must comply with Amazon’s overall content policies to avoid violations. Be sure it aligns with these guidelines to prevent any issues.
- Utilize the Amazon Storefront Banner as a versatile tool: Showcase your brand’s identity effectively. Incorporate text, images, and branding elements creatively while adhering to Amazon’s content restrictions. This approach will help attract potential customers and make your storefront stand out.
Conclusion – Amazon Store Front Banner Size
Creating an Amazon Storefront banner isn’t just about slapping on some images and calling it a day, it’s about creating a digital masterpiece that draws people in and keeps them clicking.
Stick to the image guidelines by Amazon, let your brand shine through. With a little creativity and attention to detail, your Amazon Storefront banner will be bringing in customers and boosting those sales.
Like this post? Check out more amazing web design inspiration here.
