Beyond it’s marketplace expertise and success, Amazon’s brand identity & the work behind making it a household name deserves a lot of kudos. Let’s delve into all the details of Amazon brand colors, the symbolism behind it’s logo, and the essence of it’s visual identity.
Join us on a journey through the design details & color codes of one of the world’s most recognizable brands. We have covered all the different Amazon platforms like Amazon.com, Amazon Prime Video, Amazon Echo & Amazon Shopping App.
1. Amazon Logo Color Code
The most popular Amazon logo has two primary colors, here are the color codes:
Amazon Orange:
- Hex color: #FF9900
- RGB: (255, 153, 0)
- CMYK: (0, 45, 95, 0)
- Pantone: PMS 1375 C
Black:
- Hex color: #000000
- RGB: (0 0 0)
- CMYK: (0, 0, 0, 100)
- Pantone: PMS Process Black
White:
- Hex color: #FFFFFF
- RGB: (255, 255, 255)
- CMYK: (0, 0, 0, 0)
- Pantone: PMS Process White
White is used in Amazon brand colors & is predominantly used as the background color in their digital interfaces, providing a clean and minimalist backdrop to enhance readability.
Check out: Beginners Guide to Business Logo Design
2. Amazon Prime Video And Amazon Echo
Amazon’s popular video streaming platform & AI Assistant App both have 3 primary colors:
Amazon Prime Blue:
- Hex color: #00A8E1
- RGB: (0, 168, 225)
- CMYK: (0, 45, 95, 0)
- Pantone: PMS 1375 C
Amazon Squid Ink:
- Hex color: #232F3E
- RGB: (35, 47, 62)
- CMYK: (53, 36, 0, 86)
- Pantone: PMS 432 C
White:
- Hex color: #FFFFFF
- RGB: (255, 255, 255)
- CMYK: (0, 0, 0, 0)
- Pantone: PMS Process White
Amazon brand colors for Amazon Echo & Amazon Prime Video use the same colors in different combinations.
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3. Amazon Music
Cyan:
- Hex color: #46C3D0
- RGB: (70, 195, 208)
- CMYK: (66, 6, 0, 18)
- Pantone: PMS 631 C
Charcoal:
- Hex color: #141718
- RGB: (20, 23, 24)
- CMYK: (0, 4, 0, 91)
- Pantone: PMS Black 6 C
Check out: The Holy Grain Of Dos and Don’ts For Retro Logo Design
4. Amazon Brand Colors For App
There are 4 primary brand colors used for the Amazon Shopping App:
Spiro Disco Ball:
- Hex color: #2DBFF8
- RGB: (45, 191, 248)
- CMYK: (82, 23, 0, 3)
- Pantone: PMS 299 C
Vivid Cerulean:
- Hex color: #08AAE3
- RGB: (8, 170, 227)
- CMYK: (96, 25, 0, 11)
- Pantone: PMS 306 C
Brown Yellow:
- Hex color: #CEA968
- RGB: (206, 169, 104)
- CMYK: (0, 18, 49, 19)
- Pantone: PMS 4655 C
Black:
- Hex color: #000000
- RGB: (0 0 0)
- CMYK: (0, 0, 0, 100)
- Pantone: PMS Process Black
Hope these details on Amazon brand colors were of help. Amazon’s brand identity is a work of art and while it is hard to replicate such a great color & design theme, you’re sure to gain some inspiration for your logo designs.
Another amazing thing about Amazon is their ability to update logos and nail it every time! And it’s not always just a pretty logo design but always a larger thought behind every element they add to their designs.
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