Beyond its marketplace expertise and success, Amazon’s brand identity and the work behind making it a household name deserve kudos. Let’s delve into all the details of Amazon brand colors, the symbolism behind its logo, and the essence of its visual identity.
Join us on a journey through the design details & color codes of one of the world’s most recognizable brands. We have covered all the different Amazon platforms like Amazon.com, Prime Video, Echo & Shopping App.
Table of contents
1. Amazon Logo Color Code
The most popular Amazon logo has two primary colors. Here are the color codes:
Orange:
- Hex color: #FF9900
- RGB: (255, 153, 0)
- CMYK: (0, 45, 95, 0)
- Pantone: PMS 1375 C
Black:
- Hex color: #000000
- RGB: (0 0 0)
- CMYK: (0, 0, 0, 100)
- Pantone: PMS Process Black
White:
- Hex color: #FFFFFF
- RGB: (255, 255, 255)
- CMYK: (0, 0, 0, 0)
- Pantone: PMS Process White
White is used in Amazon brand colors and is predominantly used as the background color in their digital interfaces. This color provides a clean and minimalist backdrop to enhance readability.
Check out Beginners Guide to Business Logo Design
2. Amazon Prime Video And Amazon Echo
Amazon’s popular video streaming platform & AI Assistant App both have three primary colors:
Amazon Prime Blue:
- Hex color: #00A8E1
- RGB: (0, 168, 225)
- CMYK: (0, 45, 95, 0)
- Pantone: PMS 1375 C
Amazon Squid Ink:
- Hex color: #232F3E
- RGB: (35, 47, 62)
- CMYK: (53, 36, 0, 86)
- Pantone: PMS 432 C
White:
- Hex color: #FFFFFF
- RGB: (255, 255, 255)
- CMYK: (0, 0, 0, 0)
- Pantone: PMS Process White
Amazon brand colors for Echo & Prime Video use the same colors in different combinations.
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Explore more of our insightful articles on Amazon:
- Amazon Font Exploration: A Designer’s Guide to Versatility
- Top Amazon Storefront Examples With Stunning Designs
- How To Change Amazon Kindle Font Size
- How To Create An Amazon Storefront: Easy-To-Follow Steps
- Amazon Storefront Banner Size – Detailed Guidelines For Your Hero Image
3. Amazon Music
Cyan:
- Hex color: #46C3D0
- RGB: (70, 195, 208)
- CMYK: (66, 6, 0, 18)
- Pantone: PMS 631 C
Charcoal:
- Hex color: #141718
- RGB: (20, 23, 24)
- CMYK: (0, 4, 0, 91)
- Pantone: PMS Black 6 C
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4. Amazon Brand Colors For App
There are four primary Amazon color used for the Shopping App:
Spiro Disco Ball:
- Hex color: #2DBFF8
- RGB: (45, 191, 248)
- CMYK: (82, 23, 0, 3)
- Pantone: PMS 299 C
Vivid Cerulean:
- Hex color: #08AAE3
- RGB: (8, 170, 227)
- CMYK: (96, 25, 0, 11)
- Pantone: PMS 306 C
Brown Yellow:
- Hex color: #CEA968
- RGB: (206, 169, 104)
- CMYK: (0, 18, 49, 19)
- Pantone: PMS 4655 C
Black:
- Hex color: #000000
- RGB: (0 0 0)
- CMYK: (0, 0, 0, 100)
- Pantone: PMS Process Black
To learn more about the Amazon company, check out the evolution of Amazon.
Hope these details on Amazon brand colors were of help. Amazon’s brand identity is a work of art and while it is hard to replicate such a great color & design theme, you’re sure to gain some inspiration for your logo designs.
Another fantastic thing about Amazon is its ability to update logos and nail it every time! And it’s not always just a pretty logo design but always a more prominent thought behind every element they add to their designs and professional color correction.
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