An entrepreneur who wants to grow their business has to make branding a priority. Since the logo is one of the most important aspects of a brand, we will shed light on creating one in this blog.
Designing the Perfect Business Logo
Creating a professional business logo isn’t as hard as it sounds. If you are willing to learn, then you can create some of the best designs yourself using graphic design resources. All you have to do is take these steps:
1. Get Inspired
Since you don’t have experience with graphics design, you need a lot of inspiration to get started. For instance, you can learn about the meaning behind some of the most popular logos in the world including brands like BMW, Baskin Robbins, NBC, Cisco, etc.
Apart from the popular logos, there are many modern logos designed by creative designers across the globe that you can check out as well. You can easily find websites and blogs that share these designs for others to study.
2. Learn the Basics
You don’t have to complete a comprehensive course on graphics design or logo design to create some of the best designs. However, it’s a good idea to at least learn the fundamentals so that you know the things that differentiate good designs from the bad ones.
The following are the basic principles of effective logo designs:
- Uniqueness: It goes without saying that your logo must be unique. You don’t want it to resemble any of the popular designs that are out there as that would beat the whole purpose of creating the design in the first place. Besides, a good logo sets your business apart from the competition only when you put some thought into the design.
- Timelessness: When you create a logo, then you don’t want it to be popular just today but also in the years and even decades to come. So, it’s important to remember that what’s trending today may completely lose its relevance tomorrow. That’s why it’s better to create designs that are likely to look as good even after 10 years as they are today
3. Define Your Brand Identity
Your company logo is particular to your brand. So, if you want to get it right, then you must lay the foundation of your brand identity first. In fact, the same will also help you in building a complete brand that has its own mission statements, vision, and values.
The following are some of the questions that you need to ask yourself if you want to create a brand identity:
- What problems does our business solve in the world?
- Why is our business better and different than other businesses in the industry?
- What are some of the words that can describe our business in the best manner?
4. Use the Right Colors and Fonts
Both colors and fonts play with human psychology in content and branding. For instance, the color red is used to represent anger, passion, and enthusiasm. Similarly, the color violet is used to represent royalty and elegance. So, what you want to do is understand the emotions and personality characteristics of your brand and use appropriate colors. As for fonts, the following are some of the most popular options along with their characteristics:
- Serif: Fonts under this category denote comfort, tradition, and authority.
- Sans Serif: Used to show stability, cleanliness, and objectivity. Best used for blogs and webpages blogs.
- Script: Has a lot of emotion which is why it’s best used to show grace and affection. It’s also a creative typeface
- Slab Serif: Can be best used to convey strength and boldness.
5. Pick the Right Design Tool
There are many ways to design a business logo. These are:
Freelance designers
On websites like freelancer.com or upwork.com, you can find graphic designers and logo designers from across the globe. Most of them charge only a small fee compared to full-time graphic designers.
To use freelancer platforms, you can simply post your requirements along with a budget, and interested professionals can contact you with their bidding rates. You can compare their profiles based on factors like average ratings, portfolios, past experiences, etc. and select one who gets to design your logo.
DIY Logo Maker Tools
There are many online tools that allow you to design your own logos without doing a lot of work. Some of these even use technologies like artificial intelligence and machine learning and are able to understand your requirements just like human designers.
Design Contests
If you want to have a large number of unique logos designed for you so that you can pick one, then you can also launch a logo design contest. Platforms like Designhill have massive networks of graphics designers who compete in logo design contests. There are different packages that you can choose from to have a select number of designs shared with you. You can then select the winner designer who wins a cash prize.
Conclusion
Your approach towards designing a logo could be different than others. However, you should remember that a logo is created once and rebranding is also an expensive affair. So, take your time and create a design that follows the principles of powerful logos and is able to capture the essence of your brand. If you aren’t satisfied with your own efforts, then you are also free to take help from professionals. Good luck!
