Social media is a very important part of marketing for businesses today, because it’s a surefire way of engaging a large group of target audiences and converting them into customers. Social media marketing is a separate branch in itself. But what does it entail? Posting images on social media is important. But it clearly more than that. Social media strategies include daily tasks that should be planned in advance and executed on time.
In this article, we are listing out such daily social media tasks, or rather a checklist of these tasks, that businesses should implement for ensuring success.
Daily Social Media Checklist for a Successful Campaign
The following social media checklist can be used as a template to create your own, so that it is more suitable to your campaign.
Review the stats
First things first, check the statistics of yesterday’s social media activities. See how your posts performed, how many engagements they received, if people commented on them, etc. Analyze the overall response to ascertain whether it was positive or negative.
Reply to comments
It’s a good practice to reply to comments from viewers as soon as possible. This activity should be at the top, and a crucial part of your daily social media checklist. Responding to comments generates a positive image about your business since customers feel cared about.
Check mentions on various channels
Was your company or brand name mentioned on any social media channels? If so, was it a part of your activities or did someone else cover it? Was the mention from a positive outlook or a negative one? If you have received comments and interactions under the mention, then reply back.
Schedule content to share
Ideally, your content for the day should be ready and planned out in advance. However, you can schedule posts in the morning. It’s a good idea to do this, since you might forget to post in the bustle of everyday activities.
Follow people back
Having a brand or business account does not mean you don’t follow people back. It’s a good idea to follow influencers or popular social media persons back, or even some of your customers. Social media works on reciprocation, and it also creates a positive image around your brand.
View competitor profiles
Check what your competitors are up to. Viewing competitor profiles let’s you know what others in your industry are doing. Sometimes, inspiration for future campaigns and activities can be gotten from something a competitor posted on social media. It also gives you a good idea of what customers today are responding to; what works and what doesn’t.
Monitor your keywords
It’s good practice to monitor your keywords on a daily basis, and keep checking which ones are working best for you. Keyword statistics keep changing on a regular basis, so the ones that are working now may not get the same level of engagement later on.
Follow industry trends
Every day, go online and look at what’s trending in your industry. Trends change with seasons, tastes, a popular event, a festival…there are many factors. Your social media campaigns should be relevant with whatever is trending right now, so that people respond and engage better. Hence, keeping an eye on upcoming trends, or those that may soon take off, is another important part of your social media checklist.
Create upcoming content
Another good practice of social media marketing is to create the next day’s content today. Or even 2 days in advance. Coming up with ideas for posts on the fly isn’t easy, and you also need to create posts other than for your campaigns to keep users engaged at all times. It’s always better to be ready with tomorrow’s content today.
These are the social media activities that your brand or business should perform every day.
Your Daily Social Media Checklist in a Nutshell
- Review previous day’s social media activity statistics
- Respond to comments from users with relevant answers
- Check for brand mentions across the internet
- Schedule posts for the day on various social media accounts
- Follow some people (back)
- See what the competition is up to on their social media profiles
- Monitor your keywords
- Look for any upcoming trends in your industry
- Create content (posts, stories) for the next day
Always keep a social media checklist handy. You can even prepare weekly and monthly checklists to keep your marketing goals on track. Either way, making a checklist is essential for sticking to your marketing aims and ensuring effective brand engagement.
