Content marketing has been compelling over the years, with visual content quickly dominating the online markets. Marketers have to leverage different online platforms to deliver quality content to specific markets. How then, can a business stand out from the crowd if there are over 1.5 billion pieces of content posted online?
It’s not hard to see why visual content has taken over online marketing. Most people prefer visuals over other forms of marketing. Online viewers will spend less than eight seconds on deciding if to spend more time engaging with your content or not. They will always opt for content which is not only informative but pleasing to the eye.
Visual content is vital for any business that wants to market its products successfully. If you are not focusing on this aspect of your marketing strategy, it’s time to re-imagine your entire plan. Incorporating amazing visuals will not only increase your reach but also enhances your brand.
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We Are Visual Beings
An argument based on aesthetics would prove that we rely on our sight more than all other senses. It’s what we see that has the most effect on how we feel and what we do. This means that we have the ability to process images much faster than text. Images only enhance our emotions and attitudes towards a certain brand or product.
Visual content also allows marketers to communicate more effectively to their potential customers. They have quickly embraced visual content as a way of gaining more returns, leads, and conversions.
Moreover, people are motivated to interact more with visual content, and not written or verbal content. This ultimately builds trust and creates a lasting relationship between the customers and the brands. How you use your images has a profound effect on the way consumers perceive your brand. Communication will do you no good if your message is not retained by the target audience.
Currently, visual content is dominating other online aspects away from content marketing. It is vital when it comes to the buying and selling process on ads, websites and landing pages. First-time visitors to a site will make an impression in the first fifty milliseconds of viewing. There is little time to make an impression based on the content. This only goes to show that the first impression is always visual.
Integrating graphics into a campaign strategy is one way to influence the engagement of your target market. For instance, the word ‘smile’ on text has a different effect from an image of an actual person smiling. All businesses can benefit from displaying amazing visuals online. This does not only attract new followers, but it also increases their conversions.
Here are a few reasons why visual content is vital in driving engagement and getting more conversions in the online community.
Fast and Efficient Delivery of Information
To be able to connect with your clientele, you have to first pass your message across. Did you know that about 90% of the information our brains process is visual? Most people will retain about 10% to 20% of what they see or hear. However, once visual elements are paired up with the information, this quickly escalates to 65%. This only means that there is a higher chance of reaching your potential clients if you employ visual content in your messages. To deliver large amounts of information effectively, use infographics and images to your advantage.
Builds Trust
The only way you can create long-lasting relationships in business is by building trust. Having a positive public image and excellent customer service goes a long way. However, keep in mind that customers rely on facts when it comes to understanding your brand or your products. They will trust the images and videos you put across.
Creates Engagement
Visual content is quite easy to engage with since it’s easy to implement. It’s also one of the ways you can boost your social media presence. We all know the power social media yields when it comes to online marketing.
Online users are not interested in long reads. Information that is optimized with images generates more likes, comments, and shares. This infographic demonstrates just how incorporating stunning visuals can seriously boost your engagement on social media. Moreover, compelling visual content is more likely to go viral, and the entire online community gets to know about your brand.
Increase Views
Every campaign’s success relies on attracting the right kind of attention. Any content posted online generates more views if it contains visual elements. This can prove invaluable to content marketers whose only goal is to ensure information reaches their target audience.
The Power of Video
Videos will remain among the most crucial visual aspects of content marketing. They are undeniably more appealing and interesting to online users. Recent studies show that over 80% of internet traffic will purely consist of video by 2019.
Generally, online viewers prefer watching videos to reading plain text. This has seen the rise of social media marketing on various platforms such as Instagram and Pinterest. Consumers are also more likely to make a purchasing decision after watching a video about a product. Marketers have taken this as an opportunity to utilize videos to reach a wider audience and influence consumer decisions.
Delivering effective visuals is an art, which you need to learn over time. However, we will give you a few tips that will boost your graphics digital marketing strategy.
Engage In Social Media
Do not be afraid to fully engage with your followers. Do you have active and reputable Twitter, Instagram, Pinterest and YouTube accounts? Start by sharing appealing images that will have them clicking to read your posts.
You can also share visuals from other brands if their message aligns with yours. Be prompt with engaging your audience once they start sharing or responding to your posts. Studies have shown that Pinterest has more referral traffic than all other social media platforms.
Educate Your Followers
This is critical especially during your early interaction with your audience. Most people are not aware of just how important videos and infographics are in boosting engagement. You can start by providing relevant information about your industry and niche.
Moreover, use visuals to explain your brand and what you offer. People will not engage with you if they don’t know how your product will enhance their everyday lives. This is bound to generate the interest you need from online users, getting you more leads and conversions.
Get Your Creative Juices Flowing
Integrating visuals with your message can be low budget and easy. However, to create more attention and stand out, you have to come up with stunning images. This means replacing plain PowerPoint slides with animated slides. Have some fun while you are at it and create stunning visuals that are bound to impress your audience.
Get Emotionally Involved
Connecting emotionally with your followers will give you a strategic advantage over other businesses. This is one of the ways you can boost your conversions. Use stunning and relevant visuals to evoke emotions from online users. Learn to express your message at a deeper level as images allow you to connect with your audience faster than texts. Use visuals, whether its profound videos or funny memes to get more personal with your followers.
Wrapping Up
Effective use of visual content can be powerful when it comes to the online marketplace. It goes beyond just posting some pictures online and hoping to boost engagement. Remember to always align your visuals with the message in order to generate content that reflects your brand. When used effectively, visuals can create conversions, promote your brand and get you the right kind of attention from your target audience.
