When it comes to selling goods and services online, your product will only be as good as your website.
No matter how good your product is, if the website works badly, it’ll suffer from low conversions.
What makes a bad website?
Poor design and usability.
According to Stanford’s Web Credibility Research, 75% of people judge a business’s credibility on how its website looks.
Additionally, 60% of website visitors consider its usability as an important factor when shopping online.
To get your ideas of how a usable and well-designed website looks, here are 25 eCommerce website design examples for you to check out.
Apple
Let’s start with this tech giant.
Apple’s use of a minimal design isn’t just aesthetically pleasing, it’s also effective in drawing the visitor’s attention to the highlighted products.
The website design takes advantage of white spaces and plain backgrounds to get the customers focused on the large close-up photos.
It’s uncluttered so visitors won’t get distracted.
Unlike the usual eCommerce website, Apple’s product page mimics a landing page complete with social proof, selling propositions, and key benefits.
Amazon
Here’s another giant in the industry.
What makes Amazon a great eCommerce website is that it’s user-friendly.
It comes with an on-site search engine so customers can easily find what they need. Even greater is having multiple filtering options so the search results will be narrowed down to the most relevant products.
This way, only products you’re highly interested in will be presented to you.
Here’s another great thing about this eCommerce website.
Although it sells millions of products, the website doesn’t look overwhelming. It simplifies the interface by hiding all the product categories in a hamburger menu.
So in case you don’t have a specific product in mind, you have the option of choosing a category that best fits the kind of products you are looking for.
But hamburger menus aren’t only great for product categories.
If your website is related to eCommerce products like this medical equipment review site, you can use the hamburger menu to run down features of the website that visitors can enjoy.
Flamingo
Flamingo is a website for a leave management tool that’s helpful for the HR department of big organizations.
What makes this website great is that while it uses white spaces to highlight the main feature of the tool, it also takes advantage of colors to highlight its functionality.
Right on the top fold, you’ll know who this software is made for and what it does, giving you a glimpse of how it can be helpful for you.
Lastly, you get a subtly distinctive CTA button that makes it easy for visitors to know what they have to do next.
Spores
Spores is a media company that leverages an NFT marketplace. It partnered up with SuperBoom for an animated show project.
Since it currently promotes the kids’ show, the website adapted by becoming more playful to attract its target market.
The use of vivid colors and dynamic elements makes it immediately entertaining for its audience to explore.
It also includes a short preview of the show so website visitors can get a taste of what they’ll be up for.
Mrs. Property Solutions
As the name suggests, this website is for a realty online business.
In this kind of industry, credibility must be established from the second the people see your website.
Big lumps of money are involved so people want immediate assurance they’ll be negotiating with someone trustworthy.
Mrs. Property Solutions does that including a review rating and a credible review source right on the top fold.
If these trust symbols aren’t enough, this website visibly provides their contact number so visitors can immediately reach out to them to ease their doubts by having a communication line ready to answer any concerns.
Warby Parker
This sleek website is for an eyewear brand that also utilizes a minimal website design.
The strategic use of white spaces and light color tones help website visitors keep their focus on the glasses.
And instead of just slapping a picture of the product, they have an image of people wearing it to get visitors to see real use cases of the glasses.
The navigation is also made straightforward so it’s easy for people to find what type of eyewear they need: sunglasses or eyeglasses.
Another great thing about this eCommerce website is that they prominently displayed their top-selling feature, one that minimizes the risk for potential customers. It reduces the friction in getting people to buy the product.
Best of all, it features a frame quiz which is great for the user experience. People will answer a few questions and are then suggested with the best frames based on their preference.
3Wishes
3Wishes is a lingerie and costume eCommerce store.
This website is on the list for its usability.
Right on the top, you’ll see the categories you can choose from. Then below you’ll get the options you’ll have complete with an image of the product, the product name, and price.
If you want to narrow down your choices, this website is equipped with a filter option so you’ll only get preferred results.
CartStack
CartStack is a website offering conversion enhancement tools and services including abandoned cart recovery.
Much like the real estate website, a conversion website requires you to establish credibility right off the bat.
This website does this by including an image of the tool feature bannered with a review source and rating.
Plus it features a dynamic “How It Works” button to immediately draw attention to it and get visitors to check the tool more thoroughly.
Nova Smart Home
This telecommunications company went ingenious with their website.
The website is primarily made for their smart home devices, and smart they are.
The top fold features a 3D animated house model that displays the different devices as they are used inside a house.
By clicking on the icons, you’ll be provided with all the innovative products made for that specific area of the house.
This way, visitors can quickly visualize what the product is for and where they’ll be using it in their homes.
Smokehaus
Smokehaus is another eCommerce website that outdid others in creativity.
It wittingly emulated the feel of a physical store which is great for achieving a memorable user experience.
Rather than present the products in grid form, it made use of a draggable slider to mimic the look and feel of a butcher shop.
Plus, when you add an item to your cart, you’ll get validation like “Yum! We love that one” or “Good choice!” to encourage you to finish the purchase.
Close
Close is a predictive dialer website made for the sales team to perform better in lead calling strategies.
You’ll immediately be presented with a unique selling proposition so you immediately understand what this tool can do for you.
But Close doesn’t stop there. It includes a demo video of the features so you can explore them better.
If that’s not enough to close the deal, you’re also provided with a distinctive free trial button so you can test out the product yourself.
To avoid visual clutter, it also takes advantage of the hamburger menu to hide other features of the website.
Twine
Twine is a website where you can find web development and graphic experts to hire.
Since it offers quite a wide range of services, they take advantage of a slideshow element to highlight everything they offer.
It also comes with an on-site search engine so you can get to what you need faster.
Best of all, whether you’re a freelancer or someone looking for one, you’ll immediately know where you’ll go on the website.
Once you get to the services you need, you’ll get a directory of all the specific expertise they offer so it’s easier to find the exact person you’re looking to hire.
Vidizmo
Vidizmo is a website for video and digital media services used by video sharing platforms.
Since they offer a wide range of offers from products to services, they took advantage of dropdowns to organize everything in lists.
With it is an on-site search engine and featured services to highlight their main offers.
Of course many will have doubts about a service especially when it has tons of competition in the field. Vidizmo makes the choice easier by providing a “Why Leading Organizations Prefer Vidizmo” feature on the homepage.
To nail their credibility, they also included a section highlighting all the businesses and organizations they worked with.
Grove
Grove is an HR platform website helping with recruitment processes.
Like most of the websites on the list, they took advantage of white spaces to draw attention to their features.
The selling proposition uses a unique color to easily stand out and is complemented by simple but powerful copy.
But they added one more unique element to it…
Each of the features they highlight comes with an image of a person using the tool happily. Psychologically, reinforces the feeling that once you take advantage of the tool, you’ll enjoy a satisfying feeling.
Magic Spoon
Magic Spoon is a cereal website.
While most on this list implement minimalism and white spaces, this website uses a scintillating color palette to achieve a splashy feel.
The website complements so much of the brand name by making it look charming enough to leave you spellbound by its design.
It tries to make the website delightful to reflect how people would feel once they taste the cereal.
Allbirds
Allbirds is a footwear and apparel brand website.
Its unique value proposition isn’t just highlighted in the copy provided on the top fold, also by the background image it comes with.
Allbirds take advantage of a well-curated product collection using high-quality images.
For better user experience, it includes a store locator tool.
On the homepage, you’ll enjoy a visually appealing teaser that links to material that puts credibility to their claims.
Skullcandy
While Skullcandy is an audio brand, the visuals on its website are so catchy that you can almost hear music from its images.
Like Magic Spoon, they use a brilliant color palette to bring life to the website.
They include lifestyle shots to show how visitors can incorporate the products into their daily routine.
By far the best part of this website is the catchy slogan. It’s optimistic enough to improve the brand’s memorability in the minds of their target market.
Lastly, for a great user experience, this website uses a sticky add-to-cart button so people don’t have to scroll back up if they decide to continue with the purchase in the middle of scrolling through pages.
Bacca
While Bacca is in an industry near Skullcandy, it effectively uses minimalism to highlight product features.
Bacca’s eCommerce website uses a plain backdrop to make the product stand out.
It takes advantage of a full-width mode so shoppers can see through the page clearly, even when on mobile without having to zoom in.
The best part of Bacca is how they made the navigation bar sticky so you can jump between sections to get to where you want to go next.
The Scott Resort And Spa
Once you land on The Scott’s website, an ambiance of peace and serenity immediately surrounds the area.
It uses an accommodating green theme complemented with a calming image to encourage the relaxing feel the spa is going for.
The Scott utilizes striking imagery like looping videos and full-width galleries to sell its offers.
It also features unique full-screen overlay navigation. It’s a smart solution to provide lots of space for information.
Villa San Miguel
Much like The Scott’s website, Villa San Miguel aims to achieve an inviting atmosphere with their website.
Since it’s a detox and wellness website for alcohol and drug dependents, making the website as soothing as possible is a big key to helping visitors take action.
Clutter is also avoided on this website. Other than the unique selling proposition and a background image of the facility, you won’t get distracted by too many elements going on with the website.
Infinite Recovery
While we’re at wellness websites, Infinite Recovery is also a good option to look at.
Unlike Villa San Miguel, Infinite Recovery only has the unique selling proposition highlighted in a soothing gradient backdrop instead of an image.
The website is also easy to navigate. Without scrolling further, you’ll get to the sole purpose of the website by clicking on the “Get Help Today” button.
One thing I’d like to highlight for wellness websites is their recurring use of the green color since it indicates tranquility, progress, and stability.
Endy
If your products are sleep-related pieces of equipment and accessories, Endy is a good eCommerce website to look at.
What makes it great is how they showcase a use case of a guy sleeping soundly in the products.
Using a pink theme adds a bit of pop to the page.
To make the website more enticing, they used animated GIFs, a feature show-off video, and a detailed product image.
SoFlow
SoFlow encourages movement and dynamism and that’s what you’d feel once you see their website.
This electric skateboard and scooter brand employs a moody color palette with a contrasting call-to-action button to make it stand out and make taking action faster and easier.
The menu bar is generously spaced giving enough room for words to breathe.
Lastly, with the thick white font, people are easily drawn to the copy that will enhance their interest in the product better.
Here’s WhatsGood’s website and Aura, an Amazon FBA Business tool to see more ideas of how you can exploit white font for your website.
Shleps
Simple but aesthetically pleasing. It achieves a balance between the copy and the image.
Shleps is a footwear brand aiming to communicate a sense of comfort not just when wearing the shoes but also when browsing the website.
It features a video demonstration of how it was manufactured by Lithuanian Grandmas to warm the hearts of visitors. It also includes high-quality photos to highlight the craftsmanship of the footwear.
Wrap it up with a straightforward call-to-action button to land a sale.
Krave Jerky
Dynamic and colorful, those words clearly describe the vibrant atmosphere this food website brings.
To reflect the bouncy feel of this food item, the website is made to get visitors a playful browsing experience.
While the colors are striking, the solid background color doesn’t distract people from the content.
In many cases, colorful buttons make the call-to-action stand out. But in Krave Jerky’s case, a black button with white font makes the call-to-action jump out.
Conclusion
A successful eCommerce website is conversion-focused. As a recap on the 25 examples we have, a good website should have the following elements:
- Whether minimal or dynamic, the product and its features should stand out
- Whether in vibrant color or black and white, the call-to-action button should jump out
- Always include an enticing copy on the top fold
- Take advantage of visual hierarchy to direct the attention website visitors
- Add usability features like on-sire search engines and filters
There’s no one-size-fits-all format for a website. It all depends on what the product is about or what feel you want visitors to have.
One key factor in all of this: use the right color combination to achieve the atmosphere you’d like. A simple but effective website growth hack.
Additional tip: add a lead magnet to your website to capture emails you can nurture and retarget, just like what some of what the websites above did. You can then use these copies for a successful email marketing campaign.
I hope you find the samples helpful as you create or improve your eCommerce website design.
Author Bio
Burkhard Berger is the founder of Novum™. You can follow him on his journey from 0 to 100,000 monthly visitors on novumhq.com. His articles include some of the best growth hacking strategies and digital scaling tactics that he has learned from his own successes and failures.
