Do you ever wonder how the famous logos stand out? Lets explore some of the Logos with hidden meaning.
Making a logo can be a difficult task. To think out of the box, make it stand out and also be creative. You have probably seen logos that has only letters. To create a logo that has a meaning behind is what lets the audience know about the brand.
Some of the logos that we know has gone beyond creativity to deliver a message to the audience. These logos has been created cleverly to fuse meaning and creativity together, telling a story about the brand to the people.
Here are logos with hidden meaning that you’ll enjoy knowing.
Top Brands With Hidden Messages In Logos
1. Amazon Logo
The logo of Amazon, known by everyone, its very simple and clear what the logo wants to say to the audience. But do you know the hidden meaning behind the logo?
All it has is an arrow which is nothing but a smile means when a customer receives the package, stretching from “A” to “Z” which represents that they sell everything. That’s what Amazon logo meaning stands for.
Check out how the logo of Amazon has evolved with time.
2. LG (Life’s Good)
The brand known world wide, most people know the company by just looking at the logo.
Most people just know that the logo just combines the two letter “L” and “G”, but what they don’t understand is that there is a hidden winking and smiling face. The “L” makes up for the nose and the “G” makes up for the whole face with one eye closed, to make it seem like a wink. This gives the logo and the brand a human element making the audience attract and gain trust. Read more about LG logo, its history and evolution of logo in this article.
Also check out: Cool Logos and the Meaning Behind Them
3. BMW
BMW stands for Bayerische Motoren Werke, in 2020 BMW has updated its logo. and it looks awesome.
It was founded in 1916 in Germany. The color blue and white represents the flag of Bavaria, whereas the circle means a spinning propeller. When the company “BMW” started, it was an aircraft company.
The logo is a tribute to company’s during past time in aviation.
Check out Nike Logo Meaning!
4. Coca-Cola Logo
One of the world wide recognized beverage company “Coca-Cola”, could also hold a meaning behind their logo.
If carefully observed, the “O” and “L” in the logo displays Danish flag. Though the company never admitted to display Danish flag in its logo, but still uses it in coincidence as a marketing campaign.
5. Baskin Robbins Logo
We all love ice cream, and that’s where Baskin Robbins comes first. With variety of flavors and the quality being the best.
If we look at Baskin Robbins Logo, we might just see that it’s just a short of Baskin Robin. But what’s hiding behind that logo, once you find out the hidden part of the logo, you’d be astound. Now if you look again, and actually carefully just focus on the pink part of the logo, you will see it’s creating a number of “3” and “1” which represents “31” means “31 flavors”.
Check out the Retro style logo and how you can make one.
6. FedEx
It’s an incredibly popular shipping service company. You probably have seen FedEx logo on the side of trucks, planes and white vans.
The logo may seem simple with just FedEx written, but there’s a hidden gem in the FedEx logo and that is, if you look carefully between “E” and “X” there’s a space which is a shape of an arrow. The idea of the logo is truly amazing. The arrow between the letters represents speed and precisions which suits the brand.
7. Toyota
Well known car manufacturer, their current logo has been there since 1990. It’s interesting how they have designed their logo.
The logo includes every alphabet of the company name, the entire name is written within the logo. Check out the picture to understand it better.
The Toyota logo also symbolizes 3 rings which means, the unification of the hearts of the customers and the products.
Check out how you can create a logo for your business.
8. F1 (Formula 1)
The famous car track racing sport, F1. Known by almost everyone. They use exclusive cars which are raced between 6-8 players. F1 cars are only used for race purpose.
Now this is the interesting part about the F1 logo, there’s another number that is “1” between the space of “F” and “1”. It’s quite amazing how the logo’s hiding a number “1”.
Read more about the meaning of F1 logo here.
9. Beats Logo
One of the popular headphones brand, even Beats by Dr Dre has a it’s own logo hidden meaning.
Most people would see their logo as just a “b” but that’s not the end. The logo’s hidden part is that its a person’s head, if you look closely, the “b” is headphone and the red circle is a person head. The view is a side way, so its easy to recognize it . It gives audience a chance to see themselves as wearing headphones.
10. Le Tour De France
The popular cycling competition, that happens in France. Around 200 people participate in this competition.
Le Tour De France has quite an interesting hidden logo meaning. As you look carefully in the “tour” part of the logo, you can see a person is cycling. Though it is quite obvious to recognize it. But the yellow circle seen as a bike’s wheel, it is also seen as the sun, which means the event only occurs during the day time.
Check out this awesome 15 Fonts Like Helvetica To Spruce Up Your Designs
11. Pinterest
Its one of the famous social media, a little bit similar to Instagram. The name says it all, “Pin-terest”
The name “Pinterest” itself gives an idea of pinning what you like or what interests you to the board. The logo “Pinterest” represents a pushpin. This gives a real life aspect of tracking something on your wall, in a digital way.
Try out these 20 Best Metallic Textures To Ace Your Graphics Designing
12. NBC
NBC stands for National Broadcasting Company, has a hidden meaning for its logo.
The logo holds quite some meanings, as you know the colors usually means a peacock. But the color of the logo means that when the color televisions were introduced, the colors of of the logo developed. The company wanted a logo that would cause black and white tv owners to switch to colored television. So, they went with the phrase ‘proud as a peacock’, making it seem like they were proud of their new color system for television. Also the different colors of the logo represents the different divisions.
Know The Importance of a Well-Designed Business Logo
13. Starbucks
In 1971, Starbucks opened its first store at Pike Place Market in Seattle. They sold different types of coffee beans, tea, and spices from around the world. The name Starbucks was inspired by the sea adventure in “Moby-Dick.”
When Terry Heckler designed the logo, he looked at old pictures of mythical sea creatures. He found a picture of a two-tailed siren from a long time ago and used it for the logo. So this is what Starbucks logo meaning stands for.
14. McDonald’s
The restaurant chain began as a simple hamburger stand in 1940. However, things changed when Ray Kroc joined the company.
The secret to the McDonalds logo meaning is that the logo mainly uses bright yellow and red colors. These colors aren’t just flashy; they’re chosen for a reason. Red stimulates hunger and grabs attention, while yellow is easily visible, making the McDonald’s logo stand out, even from far away.
The famous golden arches, shaped like an “M,” were inspired by the architectural design of the early McDonald’s restaurants. Surprisingly, these arches weren’t given much attention until Ray Kroc took over the business completely in 1961.
15. Apple Logo
Apple is one of the world’s top consumer electronics industry, producing smartphones, computers, software, and online services.
There are different stories about why Apple got its name. But the real reason behind the apple logo meaning is that, Steve Jobs, the company’s co-founder, liked the fruit. He followed a diet centered around fruits and proposed the name “Apple” to Wozniak after visiting an apple orchard. So, the name reflects Jobs’ personal fondness for the fruit.
16. Audi Logo
The Audi logo meaning holds an explanation that goes beyond its simple yet attractive design.
Founded by August Horch, the company couldn’t use his name due to competition. So, they chose a new name by translating Horch’s name, which means “hark!” or “listen!” in German, into Latin. That’s how, on April 25, 1910, August Horch’s second company started trading as Audi Automobilwerke GmbH, Zwickau. And as for Wanderer, it began as a bicycle repair shop and later expanded into bicycle and motorcycle production. In 1913, they made their first small car, called “Puppchen.”
The merger of Audi, DKW, Horch, and Wanderer, all based in Saxony, was represented by four interlocking rings, forming Auto Union AG.
Know Why Does a Professional Logo Design Cost So Much?
17. Adidas Logo
The Adidas logo meaning is famous for its simple design featuring three parallel stripes, often called the “Three Stripes.”
In 1989, with the help of a creative designer, adidas aimed to create a new logo. Inspired by their dedication to athletes’ gear, they came up with the adidas Equipment logo.
This logo was created by sketching the famous three stripes as they appear from inside an adidas shoe. It represented the brand’s ongoing commitment to providing top-quality sports equipment for athletes.
18. Versace
The Versace logo meaning is all about the head of Medusa, a Greek mythological figure. They got the idea for this logo from the floor of the ruins in Reggio Calabria, where the Versace kids used to play when they were little.
Gianni Versace chose Medusa as the logo because he thought she was beautiful and enchanting. He believed she could make people fall in love with her and never be able to turn back.
Check out the 20 Best Metallic Textures To Ace Your Graphics Designing.
Conclusion
Logos with hidden meaning are like secret codes just waiting for us to crack. It’s surprising and entertaining to find out the secret of logos with hidden meaning. At first we all think that its just a simple logo with a design which does not have any meaning, but when we look thoroughly at the logo, there is a meaning hidden behind it. It’s pretty neat how something as basic as a picture can have a deeper story behind it. When companies use attractive logos with hidden meaning, it makes us curious about what they stand for.
Making a logo which is cleverly creative can take days or weeks, or even can come forefront but don’t stop thinking out of the box.
Next time you come across a logo, don’t forget to look carefully, who knows, you could find logos with hidden meaning better.
