Whether your company’s focus lies in web design, UX or mobile app development, marketing your work to the right audience is of utmost importance. After all, the website or app you are currently working on will have to cater to a certain demographic in order to generate growth and revenue once it goes live on the market.
According to 99 Firms, content marketing costs 62% less than traditional digital marketing, while 52% of web traffic happens through mobile devices. There is a case to be made for integrating an app’s UI design and visual graphic design resources into a marketing strategy which aims to generate buzz and public interest in your product.
However, finding the right approach to this particular strategy isn’t as straightforward as web design advertisement, leaning more towards UX design and careful content curation. With that said, let’s take a look at why and how you can integrate an app’s UI design into a marketing strategy to both showcase your work to a global audience and set an industry precedent with your project in terms of audience expectations.
Perks of Complementing a Marketing Strategy with App UI Design
Let’s start off by talking about elements of design and why app UI design can and should find its way into your marketing strategy going forward. According to Tech Jury, consumers spend more than 5 hours a day on their smartphones, while the mobile phone user penetration is estimated to reach 63% by the end of 2019.
This shows that mobile users do indeed consume marketing materials both on their phones and other smart devices on a daily basis. While mobile app development, UX design, and content marketing may not have a lot in common at first, their combination can bring a plethora of benefits to your brand image, including the following:
- Ability to quickly and easily share app updates and UX design changes
- Audience feedback in regards to UI design and UX design decisions
- Streamlined and simplified content marketing strategy production
- Brand consistency in terms of visual style and storytelling
- Growth of industry authority and brand recognition
- Increased mobile app revenue due to user influx
- Visual Brand Consistency
The first order of business in terms of aligning your marketing strategy with your mobile app’s UI design is the question of visual brand consistency. How unique and recognizable is your mobile app’s UI in terms of visual elements, colors, and custom graphics?
These elements can be used in a content marketing strategy to create a visual connection between your marketing and web design elements as well as the mobile app itself. Users who come across your content on social media platforms or blog posts will be able to make a connection between the marketing materials and the mobile app which they can or will soon be able to download and use.
- Employ Consistent Wording
Web design and UX design have a lot in common in terms of content – be consistent in your delivery. You can use your mobile app’s UI design elements in the marketing strategy in the shape of words and phrases used in the app.
For example, your app’s popup menu or navigation bar’s categories undoubtedly contain numerous keywords related to its utility and user interaction. These words should find their way into your marketing strategy in order to add an extra layer of consistency between the mobile app’s UI design and the advertisement content. Translation platforms you can find on a translation review website called Pick Writers can help you not only translate and localize the marketing content but also your mobile app’s UI elements for better market penetration – make sure to use it.
- Create Representative Screenshots
One of the biggest advantages of mobile app’s UI design in marketing is the ability to take and integrate in-app screenshots into advertisement. Your mobile app’s UX design can come into the forefront through carefully-selected screenshots which can showcase the app’s proper use to your users.
Screenshots can be retrofitted into a plethora of marketing materials, from web design-based tutorials, app how-to guides, UI and UX design discussion blog posts, etc. According to Mill for Business, Apple App Store and Google Play Store account for 90% of worldwide app revenue while in the US, apps constitute 57% of all digital media usage. Using your mobile app’s UI screenshots in content marketing and web design advertisement will undoubtedly lead to positive reception from the global user base.
- Present the Features & Benefits
It’s important to note that your mobile app may be revolutionary for the general audience to grasp its concepts at first glance. This is why you should ensure that your app’s UI design, UX goals, and implementation are clear through a content marketing strategy. Make sure to use the opportunity and present your app’s UI design features and benefits to the potential users through clearly outlined writing and descriptions.
You can combine screenshots with short and informative writing which will introduce UX design concepts to a less tech-savvy user who may come in contact with your web design front or content marketing. Don’t assume that your mobile app is understandable from the get-go – take time to explain its features in order to draw the crowd in.
- Introduce your Value Proposition
Lastly, your mobile app’s value proposition is arguably the most important marketing strategy element to keep in mind. For example, if your app’s main purpose is to serve as a GPS device with user reviews, your value proposition can look like this: “Travel safely, responsibly and let others know how your trip went for future travelers”.
Your value proposition should be simple, easy-to-understand and should serve as the main descriptor for your mobile app’s UI design integration into a marketing strategy. It should always reflect existing UX design features and allow users to quickly assess whether or not your app suits their current needs. If written correctly, the value proposition will serve as the main selling point for your app and ensure its continued development and growth.
In Conclusion
While it may seem like the two don’t go together at first, it’s easy to spot opportunities for your mobile app UI design integration into content marketing. Make sure to showcase what your app can do, who it is meant for and what your long-term development plans are through web design-based advertisement and multi-channel marketing. Once your marketing strategy is in place, the right user base will flock around your mobile app and breathe new life into its community and your revenue as its developer.
