Do you wish to ensure the success of your business? How you design your website plays an integral role in deciding whether or not you will get enough leads and customers for your business. One page that is of immense importance is the landing page.
According to Techjury, companies which have over 30 landing pages get seven times more leads and hence more conversions, than companies that have less than ten landing pages. But, merely having more landing pages is no longer enough.
You need to go an extra mile by making sure that they are conversion-focused as well. Here is an example of the elements conversion-focused landing pages use which help a business.
A well-branded page
Conversion-focused landing pages are always well-branded. They have well-placed logos and the brand’s theme color. You might think that such elements won’t help a business. However, in the long run, branding your landing page plays a role in ensuring high recall and recognition of your business.
Think about it. The chances are you don’t just operate your business solely through your website. You might have a presence online. If you have the budget, you may even go for traditional marketing. Some online businesses have brick and mortar stores as well.
The ideal situation for any business is that its customers can recognize all of its communications. And make sense of it. And consistently branding it all is essential for high recognition. Even people who are not interested in your business today might remember and avail its services later on.
Therefore, the first step to creating a conversion-focused landing page is to use professional logo design services and have a logo which is memorable and recognizable. Add it to your landing page. This way, your visitors will be able to recall your communications when on the landing page, further ensuring conversions.
Direct and pithy content
Conversion-focused landing pages work because they don’t beat around the bush. They get the job done with minimal fillers. A major difference between normal landing pages and one which actually get high conversions is the type of content they feature.
The former might have redundant content. The latter will have crisp and clear content. And this is what makes all the difference. After all, customers of today don’t have a high attention span. If you don’t succeed in giving them what they want in the first few seconds, you have missed your opportunity.
Conversion-focused landing pages combat this problem by delivering just the right amount of content. They explain to users what the page entails, the offer is given, and why site visitors should be tempted to avail the offer.
But, each of these factors is discussed sharply and crisply, which is easy to understand. The goal of the content is not to write stories about what the landing page is about. Instead, it is to inform customers.
A successful business is one that finds creative ways to relay the information without saying too much. Something as simple as this can be the deciding factor for a site visitor!
An impactful first impression
Your landing page is the first thing a visitor sees when they visit your website. It is the backbone of the first impression formed. Conversion XL conducted an eye-tracking study. It illustrated that it takes an average of 2.6 seconds for users to form an opinion about your website.
In other words, if you don’t succeed in gaining the attention of your visitors in 3 seconds, you will miss out on possible customers!
A conversion-focused website works by ensuring that the first impression made on-site visitors is the right one. The key is to create simple, relevant, well-branded, and informative landing pages. By doing so, you deliver everything site visitors need. They then process the information and move forward in the sales funnel.
Integration with tools
Apart from being designed optimally to boost conversion rates, conversion-focused landing pages have another benefit which helps long-term sales. And that is their ability to be integrated with a variety of other tools!
Other important tools of marketing which can be integrated into the page include email marketing, chatbots, and automation. You can also add tracking tools to the page to monitor site visitors’ actions on your landing page to a tee.
Moreover, conversion-focused landing pages also ensure that visitors are aware of the different offers being delivered by the business. When integrated with other marketing tools, such landing pages are able to show the right incentive to the right visitor. This further helps in boosting sales.
Takeaway: Get a conversion-focused landing page today
Conversion-focused landing pages have all the right elements. Each of them plays an essential role in delivering conversions.
By being well-branded and illustrating the logo of the business in the right place, the page ensures recognition.
By using pithy text and combining it with creative visuals, the page attracts the attention of the customers and forms a positive first impression.
And finally, by integrating with other marketing tools, it guarantees relevancy.
Together, you have the perfect recipe for conversions!
Photo Credits – https://www.pexels.com/photo/working-macbook-computer-keyboard-34577/
