What do mean by customer loyalty? Essentially, the loyalty demonstrated by a customer by choosing a particular product or service over the other alternatives available to them at that time may be termed as customer loyalty. This decision could be influenced by a number of by factors such as the overall satisfaction with the product/service experience, its familiarity, effectiveness, and brand loyalty.
The proliferation of novel technology in the recent years has simplified consumers to opt between different brands. In such cases, it is important to see how leading retailers are working towards fostering attachment the brand among its customers. For instance, if your product is a software, there could be a number of issues due to which a user may be driven towards a different product such as design and functionality issues, poor performance, lags, and crashes. It is therefore vital to ensure that the design of the product is lucid to understand, self-explanatory, and lets the users gain the optimum benefit of the product. Getting hold of a User Experience Toolkit will help you understand your target customer behavior and guide you to map out the best customer experience.
DOES CUSTOMER LOYALTY REALLY COUNT IN THE LONG TERM?
While terms like customer satisfaction and customer loyalty sound like jargons reserved solely for the benefit of your marketing department, it is slightly related to the technical aspects of your product. If your customers are unable to understand your product well or are unable to use it optimally, then it could be rendered useless in the market. No matter how extraordinary the product is, if the user experience isn’t good, the product is doomed. Hence, it is extremely critical to create a fully functional prototype before you finalize your product.
A great example that can be cited in such cases is Amazon- who is currently leading the charge in the battle for customer convenience. A single click sale enables customers to spare everyone of their subtle elements so products can be requested in only a single tick by means of their versatile application or internet browser and combined with their Amazon Prime delivery benefit, conveyed hours after the order. The capacity to finish these deliveries so rapidly and flawlessly ensure that Amazon’s customers keep returning. Regardless of whether the things they are paying for are somewhat more costly, (in spite of the fact that Amazon typically aggressively prices), customers still prefer ordering from the site even though it means they end up spending a little more money.
So, what are the key pointers to be considered while planning for customer loyalty?
LOSE THE FRICTION IN USER EXPERIENCE
A decent user experience will center on the “friction points” of the customer experience. Friction centers are the sticky zones of web-based shopping, where customers will regularly get stalled and lost before they finish the checkout procedure. Your UI/UX creator will inquire as to why you’re requiring a customer to experience 5 stages to check out when just 3 would do, or requesting that a customer burrow and scan for where they have to go straight away, or influencing a customer to sit tight for an unending length of time before what they really need at long last loads on the page.
BE RESPONSIVE
Getting yours a responsive design in eCommerce enables an online store to be custom-made directly to the customer, regardless of how they get to the website — implying that rather than a customer ponderously squinting, pinching, and zooming when they get to your portable webpage, they may have the capacity to explore on their iPhone utilizing vast, touchable catches particularly customized to a versatile customer experience.
Responsive design isn’t right for each online store: some eCommerce suppliers, especially bigger and more confided in eCommerce engineers, discover more achievement giving custom applications to their customers than they would with a responsive website. Be that as it may, for those without the asset to put resources into a completely altered application, and the individuals who need to focus on all stages without agonizing over specific gadget similarity, responsive design is a perfect arrangement.
You have to get quality customer experience to your customers. Make the product straightforward and explore. Make it as simple as a 20-year old working with building squares. Comprehend your intended interest group and make an interface that they can identify with.
Is your startup’s site versatile benevolent? On the off chance that it’s not, it may lose a generous measure of business in a matter of seconds; given that individuals generally utilize their telephone to complete different exercises as opposed to signing into their PCs without fail.
Fundamentally, a quick loading site brings about great customer experience which thusly prompts higher changes. Also, visual interest, usability, and other such factors are a major ordeal in deciding UX changes customer loyalty rehash business effective startup.
New companies ought to never overlook the significance of a quality UX. All things considered, enlisting an exceedingly gifted group with an awesome portfolio in the field of UX/UI may have a significant effect in deciding your startup’s overall success.
Let us now list down a few key points to note when designing to ensure customer loyalty:
- Impress Your Audience:
Give them something new, exciting to look at. Use innovative textures, colors, and designs! - Test, Test, Test Your Design:
Always test your design a million times before rolling it out for users. - Make Priority to Customer:
Ensure that your design is user-friendly. It should appear as if it is designed by a user, for the user. - Retain Your Customers:
Give your users an incentive to come back, such as sales, offers, and giveaways. - Keep Adding New Features:
Make sure new features are added to your product, as consumers like updates. - Try to Customize for Customer:
Make your customer feel special by customizing your product to their tastes. - Be Consistent in Your Message:
Ensure your product is overly consistent in the message it wants to put across to users.
Finally, we can conclude that gaining customer loyalty rests primarily on the aspect of user experience; and is about much more than design at this point.
