Marketers tend to spend plenty of time and resources driving traffic to their site as well as blog pages and hope that their target audience would join the opt-in process. That being said, if these destinations fail to entice prospective consumers into the sales funnel and convert them into loyal customers, you’re wasting your time.
This is why landing pages are incredibly important and landing page design is crucial to convert traffic. Keep in mind that designing an effective landing page takes a lot more than merely slapping on text, graphics, and a call-to-action button. An effective landing page is usually a standalone webpage with one important focus; a clear call to action pointed at the target audience. And it can be a lead magnet for your business.
Landing pages with effective headlines, a clear layout, and clear visuals are a fundamental element of any successful inbound marketing strategy. They’re also the center of your lead generation initiatives, and this is why each campaign that you intend to run or offer you develop should be ideally tied to a customized landing page – rather than an ambiguous homepage where your visitors need to guess what step to take next.
We will share 7 key design tips to build a high converting landing page so that you can nurture new customers, inform people about your services or products and increase conversions.
1. Be Specific
Keep in mind that your landing page design has a single purpose: to get visitors to act, often with a clear call to action button or by filling in an opt-in-form. Usually, if there are far too many options for people to choose from in the landing webpage template, it can become a daunting and overwhelming task for the audience members.
According to the paradox of choiceless is often more, and too many options tend to deter people from making the right choice. In contrast, if your landing page design has a single purpose, you will help your potential customers make the best decisions and increase conversion rates in the process. Revise anything that is generic and try to make it more specific. Never clog up the landing page design, or else you will end up confusing people.
2. Structure Your Information
Average users are adept at quickly scanning information. This is particularly true in case your product or service is itself information-based, such as an email course or an eBook, numbered lists and short bullet points are seductive when it comes to ease of reading since they offer a well-crafted, focused and useful product. So, make sure all the information that you present is well organized into a logical and clear structure. At a minimum, have a main or primary heading with a block of body text. Effective headlines can make a world of difference.
3. Use Beautiful Images
Although not all web pages have products that could be shown off visually, in case you’re selling physical products, make sure they are prominent, clear, and beautifully photographed. However, keep in mind that the main purpose of a web landing page is communicating key information to your users as effortlessly and rapidly as possible. So, if you are tempted to include an image just for decorative or aesthetic reasons, it is likely to distract from the main aim of your page, so in this case, better leave it out.
4. Add Social Proof
Just like adding recommendations or case studies, try to add some social proof to the landing page. It helps add third-party credibility to the content as well as offers and could help improve conversion rates. You may pull quotes from case studies and testimonials.
In addition, try to search through various social media networks such as Facebook, Twitter, Instagram – or any other social media platform of your choice! You can embed tweets from different users who downloaded your content and gave positive feedback about it. You can also quote people who left nice messages or comments on your Facebook page.
5. Incorporate Discounts or Promo Codes
Promo codes and coupons are some of the best tools to drive sales. In fact, as per a recent survey, more than 55% of customers state that businesses that offer exciting and special deals for repeat customers stand out from the rest. Therefore, when you are designing and developing landing pages for your company, consider incorporating special coupon codes and other lucrative offers as an additional incentive for your loyal customers.
You can target each landing page to a particular audience while ensuring it is independent of your website, online store, or any other marketing campaign. This will help ensure it is easy to market an incentive to a relatively small percentage of your audience without adversely affecting any other marketing or promotions strategies.
6. Use Contrasting Colors
Always bear in mind that you need your primary call to action to pop off the landing page. Therefore, when you are requesting visitors to complete a form and then click on the ‘submit’ button, ensure that it is easy for potential customers to see where they have to complete that action. This is why using contrasting and complementary colors is an excellent way to call your visitor’s attention to precisely where you want it.
7. Focus on Formatting
Formatting is perhaps one of the easiest and most effective design practices to follow when developing good-looking landing pages. It is one of those elements that could go a long way with relatively little effort on your part. Clearly laying out effective headlines, clear visuals, images, and form, etc. could help you emphasize the worth of your offer as well as tee up conversion by developing a visual-friendly experience to guide your visitors to complete the conversion.
Bottom Line
Landing pages are an excellent way to better connect with your target audience and increase conversions, and using these seven incredible tips to enhance landing page design you have what you need in order to create landing pages which get more clicks and signups, and higher revenue for your business.
