As a website owner, you must know just how significant web designing is. This may take time and money, but, it’s an investment worth making. Website redesigning may be the last thing you think about. But do you ever consider the vital role your website plays as a digital marketing tool?
Website redesigning does not have to be a hard task. You don’t need to alter every single aspect of your site. Instead, a few modifications to allow your website help you reach your marketing goals.
Here are ten great reasons why you should consider website redesigning:
1. Site Takes Long To Load
How do you know that your site takes too long to load? Simple. It takes you more than 2 seconds. Recent surveys have indicated that online visitors expect a site to load in about two seconds or less. Only about 51% of users have the patience to wait for longer. A whopping 40% of online users will leave a site once it takes longer to load.
As a site owner, you should aim at improving your user experience. You cannot expect visitors to wait forever as your site tries to load. You will gradually lose out on potential leads and sales.
First, test your website speed by browsing on desktops and mobile devices. Alternatively, check your speed using Google’s PageSpeed Insights. This will allow you to find other areas that also need improvement.
2. Target Audience Changed
While you may be targeting a specific group, you may eventually need to shift your focus. This may be because you have released a new product or service. Your website’s purpose or goals may have changed too. You may need to redesign your website to accommodate the new changes.
There is need to align your site with the expectations of the new user groups.
For instance, if you have an e-commerce site, you may have added a shopping cart. Thus, you need to update the site’s layout to align with other similar websites.
3. Social Media
Social media is an important tool for content marketing. Are you on social media? If not, you need to think about incorporating your accounts into your site. This allows you to reach a wider audience.
Recent studies show that 78% of businesses get over 25% new clients on social media. Moreover, social shares can increase up to 700% for sites with social sharing buttons.
As a result, you have more brand recognition. This means higher SERP’s and conversions. Did you know that Google includes social media in their algorithms? This only means that incorporating social media will help your rankings in search engine optimization.
Website redesigning will allow your website and social media to portray the same brand elements. The links you share need to look good, and the link’s thumbnail simply eye-catching. Focus on using a descriptive title that gives the reader a clue on what the link is all about.
4. Outdated Website
Is your website older than 3-5 years? Then you only need to boost it by redesigning. Technology keeps advancing, and as such, you need to stay on top of your game.
A user will take roughly 0.05 seconds to form an opinion about your website. Over 75% of visitors will judge your credibility solely based on your site’s design. These stats are quite astonishing, and they may want you to consider a redesign after all.
You should always maintain your site with a fresh look, according to current standards. This will not only attract more visitors but, may also boost your credibility.
5. SEO Best Practises
If you created your website without a focus on SEO, it’s time for a redesign. As a site owner, you should know that organic search generates over 50% web traffic. It’s evident that investing in search engine optimization is truly worth it.
There is so much more that goes into getting a higher ranking on search engines. You need to create blogs with fresh content, which you update regularly. Moreover, learn how to utilize proper keywords in each blog.
6. Enhance Sites Functionality
Do users have a hard time navigating your site especially on smaller screens? Is the text legible? Are the images presented clear or blurry?
If the functionalities of your site seem to break regularly, a web redesign is vital. This is because most users don’t have the patience to deal with such websites. A broken site usually means that the site is old, and new coding is necessary. This is where redesigning comes in, to maintain proper functionality.
Additionally, aim at having a mobile-friendly site. According to a recent survey, mobile devices have overtaken desktops for web browsing. Therefore, most users use their mobile devices to view your site.
They will be quick to abandon the quest if they have a hard time navigating. Over 61% of users won’t return to the site, with over 40% visiting your competitor’s website.
7. Keeping Up With Industry-Specific Trends
Industry-specific trends keep changing every year. If you want to keep being relevant in your industry, you need to keep up with the changes. This should be evident on your site.
If your website seems outdated when compared to your rival’s, its time to consider a redesign. Not all trends will work on your website. As such, you need to only consider a redesign after considering two crucial factors.
- If your rivals are taking advantage of the of the new trends
- If a redesign will enhance how users perceive your brand
8. Re-branding
Do you feel like your website no longer reflects your brand? Website Redesigning should be a part of your re-branding strategy. A fresh new design allows your website to stand out from your competitors.
Your site needs to portray a strong brand image. This is essential if you want to be considered a credible and professional business. Rebranding is also crucial when it comes to digital marketing, as it gets users excited and boosts sales.
9. Supporting Content Marketing Strategy
Content marketing is a crucial tool, especially when it comes to building your marketing strategy. It allows you to not only create a trust but also boots traffic and sales.
A redesign is vital if your current marketing architecture wasn’t built with content marketing in mind. It allows you to incorporate the strategy, making it easier for users to find your content.
The redesign also allows you to implement marketing automation, by cultivating a lead database. You will now have a solid foundation to set the content marketing ball rolling.
10. Enhancing Website Security
Most online users are concerned with a site’s security when browsing. If your website is outdated, chances are, it faces a greater risk for malware.
This is why you need a web redesign, to reduce the risks of hacking and viruses. Having a secured site also gives users the confidence to browse and even purchase your products.
Wrapping Up
Web designing can be quite the task, but it’s crucial for all site owners. We hope that you find our 10 reasons why you need a web redesign useful. Your website may seem to be working since it’s bringing you the business.
This may have you thinking a redesign is unnecessary. But there are other factors like SEO and making it user-friendly that come into play.
Are you in need of a web redesign? Which parts of your website would you want to redesign? We would love to hear your thoughts. Feel free to leave your feedback in the comment box below.
