Amazon is now recognized to be more than just a webstore, and is a significant influencer and driver of a plethora of technologies. What with a voice activated personal assistant, Amazon Alexa, to innovating drones in order to deliver their packages…Amazon has come a long way since their inception. With a brief but highly illustrious business history and brand design history, let us take a walk through the origins of Amazon, how the Amazon logo has played its role in the company’s endeavors.
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A Brief History Of Amazon
Amazon was founded by Jeff Bezos in 1994 under the name “Cadabra”. In a testament to the importance of thoughtful design & branding, though, Bezos later changed the company’s name a year later to “Amazon” after realizing that the original name has phonic resemblance to the word cadaver. At the time of its founding, Amazon only sold books. Within the first two months of being online, though, Amazon was selling books in 45 different countries and generating a revenue of $20,000 a week. The company now owns a patent on 1-click buying that it also licenses to Apple.
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What started as an online bookstore has since grown into massive corporation with their hands in almost everything. From grocery shopping to cutting-edge technology, Amazon now provides everything from A to Z. It’s only fitting then that the company should have a logo that conveys this exact message.
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Amazon Logo Meaning-Its Significance
Amazon has used a number of popular logos over the years. The current Amazon logo depicts the absolute message that they sell everything from A to Z. In addition to that, the arrow below the wordmark visualizes the smile that the customers of the company would experience by shopping on their website.
What does the Amazon Logo Stand For?
Colors Used!
The black color in the Amazon logo represents dominance, supremacy and elegance, while the orange color stands for pride and happiness.
The original Amazon logo meaning of the smile and arrow design was to suggest “we’re happy to deliver anything, anywhere,” but Amazon.com sent out a press release with a different meaning: “a smile now begins under the a and ends with a dimple under the z, emphasizing that Amazon.com offers anything, from A to Z, that customers may be looking to buy online.”
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What is the Slogan of Amazon?
“The Most Centered Company in the World” – Amazon’s slogan.
Where customers want to find and find whatever they want online, and at the lowest possible price, it will try.
In addition, the use of “Our vision is to be the most customer company, building a place where people can find and find something they might want to buy online.”
Not sure if this is an official slogan, but their corporate office is full of this motto:
“Work Hard, Have fun, Make History“
Amazon is an amazingly visionary company. This slogan reflects Amazon’s continuing aspirations to be a place where great things happen. They want people who are committed to their work, who enjoy what they do, and who want to do great things.
This is a good aspiration for any company, and the slogan is perfect for Amazon.
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Making history – is a reminder of the incredible value provided by Amazon and its employees. Many people forget the Amazon transformation brought into the books. They continue this by expanding into other goods, then selling the platform they build to succeed, and dominating THEIR market. Never turn on Kindle, Fire TV, Echo, and turn on streaming services like Amazon Video and Netflix. We cannot wait to see what Amazon brings to the table next!
Want to learn more about the Amazon company? Here are some further resources:
- The Dynamic Evolution Of Homepage Of Amazon
- The Evolution of Amazon: Amazon Logo History
- Amazon Brand Colors – Color Codes For Major Amazon Logos
- Top Amazon Storefront Examples With Stunning Designs
- How To Change Amazon Kindle Font Size
- Amazon Storefront Banner Size – Detailed Guidelines
- How To Create An Amazon Storefront
- Amazon Font Exploration: A Designer’s Guide to Versatility
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